Brandwave

How popular isCustomer.io in search?

In August 2026, there were an estimated 12.9K branded searches for Customer.io worldwide which held steady over the last 11 months. Customer.io holds 0.82% estimated Share of Search among campaign management platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HubSpot93.6%
  2. ActiveCampaign4.7%
  3. Customer.io0.82%
  4. Pardot0.77%
  5. Adobe Marketo Engage0.08%
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Which campaign management platforms compete with Customer.io?

Customer.io against campaign management platforms worldwide, by month

Share of Search by month for HubSpot, ActiveCampaign, Customer.io. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202592.2%6.1%0.7%0.97%0.08%
Nov 202592.1%6.2%0.71%0.97%0.07%
Dec 202592%6.1%0.85%0.96%0.09%
Jan 202693.4%5.1%0.71%0.8%0.06%
Feb 202692.1%6%0.84%0.95%0.09%
Mar 202693%5.4%0.69%0.77%0.09%
Apr 202694.3%4.2%0.71%0.8%0.06%
May 202693.1%5.3%0.82%0.76%0.08%
Jun 202694.4%4.1%0.7%0.65%0.09%
Jul 202694.2%4.1%0.84%0.78%0.09%
Aug 202693.6%4.7%0.82%0.77%0.08%
Sep 2026—————

  1. 1.HubSpot

    93.6%

    Held 1st. 1.5M estimated branded searches, +0.23% vs prior month. Share -0.5 points.

  2. 2.ActiveCampaign

    4.7%

    Held 2nd. 73.5K estimated branded searches, +14.9% vs prior month. Share +0.6 points.

  3. 3.Customer.io

    0.82%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Pardot

    0.77%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Adobe Marketo Engage

    0.08%

    Held 5th. 1.2K estimated branded searches, -17.4% vs prior month. Share 0 points.

Compare search popularity between Customer.io and its closest rivals

How has branded search demand for Customer.io changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Customer.io worldwide held steady, from 13.1K to 12.9K.
  • Across the 11 months ending August 2026, Customer.io rose from 4th to 3rd among campaign management platforms worldwide.

How did search popularity change for campaign management platforms worldwide in August 2026?

  1. In August 2026, ActiveCampaign gained estimated Share of Search among campaign management platforms worldwide, from 4.1% to 4.7%.

  2. In August 2026, HubSpot lost estimated Share of Search among campaign management platforms worldwide, from 94.2% to 93.6%.

  3. Estimated monthly branded searches for Pardot worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Adobe Marketo Engage worldwide fell 16.2% over 11 measured months, from 1.4K to 1.2K in August 2026.

Where does Customer.io compete?

Customer.io is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Campaign management platforms3rd of 50.82%Shown above
Customer engagement platforms6th of 92.2%Show ranking
Customer marketing platforms3rd of 53%Show ranking
In app messaging platforms3rd of 57.5%Show ranking

How is Customer.io measured?

Brandwave collects information about searches that people make online using Customer.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • customer io
  • customer io crm
  • customer io email
  • customer io forms
  • customer io pricing
  • customer io push notifications
  • customer io sms
  • customer io whatsapp
  • Customer.io

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How the Brand Demand Index is measured

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