In app messaging platforms:Which brands are most popular in search?
In August 2026, Braze was the most searched among in app messaging platforms worldwide, with an estimated 95.1K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Braze55.7%
OneSignal35.1%
Customer.io7.5%
Airship1.3%
Iterable0.46%
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Share of SearchLeaderboard
Compare the platforms used to message users inside apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Braze, OneSignal, Customer.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Braze | OneSignal | Customer.io | Airship | Iterable |
|---|---|---|---|---|---|
| Oct 2025 | 58.8% | 32.8% | 6.6% | 1.3% | 0.5% |
| Nov 2025 | 59.6% | 33.2% | 5.6% | 1.1% | 0.43% |
| Dec 2025 | 58.8% | 32.9% | 6.6% | 1.2% | 0.49% |
| Jan 2026 | 58.8% | 32.9% | 6.6% | 1.2% | 0.51% |
| Feb 2026 | 62.2% | 28.8% | 7.1% | 1.5% | 0.45% |
| Mar 2026 | 58.2% | 32.8% | 6.6% | 1.9% | 0.53% |
| Apr 2026 | 58.4% | 32.8% | 6.6% | 1.8% | 0.45% |
| May 2026 | 58.3% | 32.9% | 6.6% | 1.7% | 0.53% |
| Jun 2026 | 58.6% | 32.3% | 6.6% | 2% | 0.49% |
| Jul 2026 | 55.2% | 35% | 7.5% | 1.8% | 0.48% |
| Aug 2026 | 55.7% | 35.1% | 7.5% | 1.3% | 0.46% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 95.1K | -0.56% | +0.5 points | |
| 2, held 2nd | 35.1% | 59.9K | -1.2% | +0.1 points | |
| 3, held 3rd | 7.5% | 12.9K | -0.85% | 0 points | |
| 4, held 4th | 1.3% | 2.2K | -30.9% | -0.5 points | |
| 5, held 5th | 0.46% | 790 | -6% | 0 points |
1.
55.7%
Held 1st. 95.1K estimated branded searches, -0.56% vs prior month. Share +0.5 points.
35.1%
Held 2nd. 59.9K estimated branded searches, -1.2% vs prior month. Share +0.1 points.
7.5%
Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.
4.
Airship1.3%
Held 4th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.5 points.
5.
Iterable0.46%
Held 5th. 790 estimated branded searches, -6% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among in app messaging platforms worldwide?
5 brands
In August 2026, Braze was the most searched among in app messaging platforms worldwide, with an estimated 95.1K branded searches and 55.7% estimated Share of Search within this set. OneSignal is in 2nd place, 20.6 percentage points behind at 35.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Braze | 58.8% → 55.7% | 62.2%Feb 2026 | 55.2%Jul 2026 | 1st |
| OneSignal | 32.8% → 35.1% | 35.1%Aug 2026 | 28.8%Feb 2026 | 2nd |
| Customer.io | 6.6% → 7.5% | 7.5%Aug 2026 | 5.6%Nov 2025 | 3rd |
| Airship | 1.3% | 2%Jun 2026 | 1.1%Nov 2025 | 4th |
| Iterable | 0.5% → 0.46% | 0.53%Mar 2026 | 0.43%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among in app messaging platforms worldwide decreased from 58.8% to 55.7%.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among in app messaging platforms worldwide increased from 32.8% to 35.1%.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among in app messaging platforms worldwide increased from 6.6% to 7.5%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among in app messaging platforms worldwide peaked at 62.2% in February 2026 and was lowest at 55.2% in July 2026.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among in app messaging platforms worldwide peaked at 35.1% in August 2026 and was lowest at 28.8% in February 2026.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among in app messaging platforms worldwide peaked at 7.5% in August 2026 and was lowest at 5.6% in November 2025.
- Across the 11 months ending August 2026, Airship and Iterable held steady: their estimated Share of Search among in app messaging platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for in app messaging platforms worldwide in August 2026?
4 changes
In August 2026, Airship lost estimated Share of Search among in app messaging platforms worldwide, from 1.8% to 1.3%.
Customer.io’s estimated Share of Search among in app messaging platforms worldwide has gained ground for 3 months in a row, from 6.6% to 7.5% in August 2026.
Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.
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