Brandwave

How popular isAppcues?

In September 2026, people searched for Appcues by name about 5,610 times worldwide, a 16.1% decrease from the previous year. These searches made up 3.7% of all global in app messaging platform searches, placing Appcues fifth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about in app messaging platforms, Appcues appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Appcues is the fifth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Stream ChatShare of searches 41.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. OneSignalShare of searches 38.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Customer.ioShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. BrazeShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. AppcuesShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top in app messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Appcues was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Appcues is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Intercom1st
  2. Stream Chat2nd
  3. Braze3rd
  4. OneSignal4th
  5. Appcues5th
  6. Sendbird6th
  7. Customer.io7th
  8. Iterable–
  9. Airship–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stream Chat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OneSignal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sendbird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcues2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Customer.io1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about in app messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which in app messaging platforms compete with Appcues?

Appcues against in app messaging platforms worldwide, by month

Share of searches by month for Stream Chat, OneSignal, Customer.io, Braze, Appcues, Sendbird. The figures are in the table below the chart.

View monthly share of searches table
MonthStream ChatOneSignalCustomer.ioBrazeAppcuesSendbirdIterableIntercomAirship
Oct 202535.2%39.8%8%4%4.3%7.8%0.43%0.31%0.14%
Nov 202532.4%43.8%7.3%3.9%4.7%7.1%0.39%0.28%0.12%
Dec 202534.3%41.4%8.3%4.1%4.4%6.6%0.43%0.32%0.17%
Jan 202638%38.9%7.8%4%4.2%6.2%0.44%0.3%0.13%
Feb 202631.6%40.7%10%4.9%5.3%6.5%0.48%0.31%0.17%
Mar 202655.8%27.8%5.6%2.7%3%4.5%0.34%0.22%0.09%
Apr 202634.9%42%8.4%3.4%3.7%6.7%0.42%0.27%0.14%
May 202646.5%34.7%6.9%3%3.7%4.6%0.42%0.22%0.1%
Jun 202664.6%22.9%4.7%2.3%2.5%2.5%0.26%0.12%0.08%
Jul 202662%24.2%5.3%2.3%2.9%2.9%0.28%0.14%0.09%
Aug 202638.6%39.1%8.6%3.8%4.6%4.6%0.4%0.22%0.15%
Sep 202641.2%38.4%8.4%3.9%3.7%3.7%0.38%0.22%0.14%

  1. 1.Stream Chat

    41.2%

    Moved from 2nd to 1st. 60.2K estimated branded searches, +8.9% vs prior month. Share +2.6 points.

  2. 2.OneSignal

    38.4%

    Moved from 1st to 2nd. 56.1K estimated branded searches, +0.05% vs prior month. Share -0.7 points.

  3. 3.Customer.io

    8.4%

    Held 3rd. 12.3K estimated branded searches, -0.08% vs prior month. Share -0.2 points.

  4. 4.Braze

    3.9%

    Moved from 6th to 4th. 5.7K estimated branded searches, +4.6% vs prior month. Share +0.1 points.

  5. 5.Appcues

    3.7%

    Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Sendbird

    3.7%

    Moved from 5th to 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  7. 7.Iterable

    0.38%

    Held 7th. 560 estimated branded searches, -1.8% vs prior month. Share 0 points.

  8. 8.Intercom

    0.22%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Airship

    0.14%

    Held 9th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Appcues and its closest rivals

Every comparison with Appcues

22 comparisons

How has branded search demand for Appcues changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Appcues worldwide fell from 6.7K to 5.6K.
  • Across the 12 months ending September 2026, Appcues’ share of searches among in app messaging platforms worldwide decreased from 4.3% to 3.7%.
  • Across the 12 months ending September 2026, Appcues’ share of searches among in app messaging platforms worldwide peaked at 5.3% in February 2026 and was lowest at 2.5% in June 2026.

How did search popularity change for in app messaging platforms worldwide in September 2026?

6 changes

  1. In September 2026, Stream Chat overtook OneSignal to become the leader among in app messaging platforms worldwide, with 41.2% of the searches.

  2. In September 2026, Appcues lost share of searches among in app messaging platforms worldwide, from 4.6% to 3.7%.

  3. In September 2026, Sendbird lost share of searches among in app messaging platforms worldwide, from 4.6% to 3.7%.

  4. In September 2026, OneSignal lost share of searches among in app messaging platforms worldwide, from 39.1% to 38.4%.

  5. Braze’s share of searches among in app messaging platforms worldwide has gained ground for 3 months in a row, from 2.3% to 3.9% in September 2026.

  6. Estimated monthly branded searches for Intercom worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

How are Appcues’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Appcues’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • appcues
  • appcues onboarding

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How the Brand Demand Index is measured

Where does Appcues compete?

Appcues is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Product LED growth platforms3rd of 61.9%Show ranking
Customer onboarding platforms3rd of 52%Show ranking
In app messaging platforms5th of 93.7%Shown above
Product adoption platforms4th of 85.6%Show ranking
Product onboarding tools2nd of 910.2%Show ranking
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Is Appcues your brand?

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