Appcues vs Whatfix:Which is more popular?
In September 2026, Whatfix had more branded searches than Appcues among product adoption platforms worldwide. Whatfix had about 33,100 branded searches, while Appcues had 5,610. Whatfix made up 32.8% of all product adoption platform searches we track, and Appcues accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about product adoption platforms, Appcues appeared in all five answers and Whatfix in two. Appcues was mentioned before Whatfix in four out of five answers.
Who do people search for more?
Whatfix, about 6 searches for every 1 for Appcues
Who does AI mention more?
Appcues, mentioned in every answer we collected
Who does AI recommend more?
Appcues, named ahead of Whatfix in 4 of 5 answers
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Top product adoption platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Appcues appeared in all five answers. Whatfix was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Appcues was listed before Whatfix in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pendo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Appcues5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Userpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- WalkMe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UserGuiding3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Whatfix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chameleon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about product adoption platforms
5 answers
Asked ChatGPT
“Which product adoption platform should I use?”
Asked ChatGPT
“What are the best product adoption platforms?”
Asked ChatGPT
“What's the best product adoption platform for new user onboarding?”
Searched Google, AI Overview
“product adoption platform”
Searched Google, AI Overview
“user onboarding software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Appcues or Whatfix more popular in search?
This chart shows how often people search Google for Appcues and Whatfix by name. Each line represents a brand's share of searches for all eight product adoption platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Whatfix, Appcues. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whatfix | Pendo | WalkMe | Appcues | Userflow | Userpilot | UserGuiding | Chameleon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.8% | 41.9% | 20.7% | 6.2% | 6.2% | 7.6% | 3.4% | 0.31% |
| Nov 2025 | 15.2% | 37.6% | 22.8% | 6.8% | 6.8% | 6.8% | 3.7% | 0.28% |
| Dec 2025 | 14% | 42.5% | 21% | 6.3% | 6.3% | 6.3% | 3.4% | 0.31% |
| Jan 2026 | 11.8% | 43.9% | 21.7% | 6.5% | 6.5% | 6.5% | 2.8% | 0.22% |
| Feb 2026 | 14.7% | 38.2% | 22% | 8.1% | 6.6% | 6.6% | 3.5% | 0.33% |
| Mar 2026 | 12.6% | 40.1% | 23.1% | 7% | 7% | 6.9% | 3% | 0.23% |
| Apr 2026 | 13.8% | 42.7% | 20.6% | 6.3% | 7.6% | 6.1% | 2.7% | 0.2% |
| May 2026 | 15.2% | 38.6% | 22.7% | 8.5% | 6.8% | 5.5% | 2.4% | 0.23% |
| Jun 2026 | 13.9% | 42.9% | 20.7% | 7.7% | 6.2% | 6.2% | 2.2% | 0.25% |
| Jul 2026 | 17.8% | 37.9% | 21.8% | 8.1% | 5.3% | 6.5% | 2.3% | 0.32% |
| Aug 2026 | 16.7% | 42.3% | 20.4% | 7.6% | 5% | 6.1% | 1.8% | 0.2% |
| Sep 2026 | 32.8% | 31.2% | 17.9% | 5.6% | 5.4% | 5.4% | 1.6% | 0.15% |
How has the Appcues and Whatfix comparison changed over the last 12 months?
3 findings
- Whatfix was ahead of Appcues in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Appcues’ share of searches among product adoption platforms worldwide moved from 6.2% to 5.6%, and its estimated monthly branded searches moved from 6.7K to 5.6K.
- Across the 12 months ending September 2026, Whatfix’s share of searches among product adoption platforms worldwide moved from 13.8% to 32.8%, and its estimated monthly branded searches moved from 14.8K to 33.1K.
How did search popularity change for product adoption platforms worldwide in September 2026?
2 changes
In September 2026, Whatfix overtook Pendo and WalkMe to become the leader among product adoption platforms worldwide, with 32.8% of the searches.
In September 2026, Appcues lost share of searches among product adoption platforms worldwide, from 7.6% to 5.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Appcues’ and Whatfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among product adoption platforms
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