Appcues vs Rocketlane:Which is more popular by branded search?
In August 2026, Rocketlane had more branded searches than Appcues among customer onboarding platforms worldwide. Rocketlane was estimated to have 12.1K branded searches compared to Appcues’ 6.9K, and held a 46.1% Share of Search versus Appcues’ 26.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Appcues or Rocketlane?
Compare the tools used to onboard new customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rocketlane, Appcues. The figures are in the table below the chart.
View monthly share of search table
| Month | Rocketlane | Appcues | Userpilot | GuideCX | Onboard.io |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 22.9% | 27.5% | 9.5% | 0.16% |
| Nov 2025 | 38.8% | 26.9% | 26.7% | 7.4% | 0.16% |
| Dec 2025 | 38% | 26.8% | 26.2% | 8.9% | 0.19% |
| Jan 2026 | 37.9% | 26.7% | 26% | 9.2% | 0.19% |
| Feb 2026 | 45.4% | 26.3% | 21% | 7.1% | 0.26% |
| Mar 2026 | 47.6% | 22.5% | 22% | 7.7% | 0.16% |
| Apr 2026 | 52.6% | 20.6% | 19.9% | 6.8% | 0.18% |
| May 2026 | 47% | 27.5% | 18% | 7.4% | 0.19% |
| Jun 2026 | 45.4% | 26.2% | 21.1% | 7.1% | 0.19% |
| Jul 2026 | 50.3% | 23.6% | 19.5% | 6.5% | 0.17% |
| Aug 2026 | 46.1% | 26.3% | 21.3% | 6.1% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Appcues and Rocketlane comparison changed over the last 12 months?
3 findings
- Rocketlane was ahead of Appcues in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Appcues’ estimated Share of Search among customer onboarding platforms worldwide moved from 22.9% to 26.3%, and its estimated monthly branded searches moved from 7K to 6.9K.
- Across the 11 months ending August 2026, Rocketlane’s estimated Share of Search among customer onboarding platforms worldwide moved from 39.8% to 46.1%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for customer onboarding platforms worldwide in August 2026?
2 changes
In August 2026, Appcues gained estimated Share of Search among customer onboarding platforms worldwide, from 23.6% to 26.3%.
In August 2026, Rocketlane lost estimated Share of Search among customer onboarding platforms worldwide, from 50.3% to 46.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Appcues’ and Rocketlane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Appcues
5 branded search terms
- appcues
- appcues alternatives
- appcues onboarding
- appcues pricing
- appcues.com
Rocketlane
1 branded search term
- rocketlane
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.