Brandwave

Customer onboarding platforms:Which brands are most popular in search?

In August 2026, Rocketlane was the most searched among customer onboarding platforms worldwide, with an estimated 12.1K branded searches and 46.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rocketlane46.1%
  2. Appcues26.3%
  3. Userpilot21.3%
  4. GuideCX6.1%
  5. Onboard.io0.15%

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Share of SearchLeaderboard

Compare the tools used to onboard new customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer onboarding platforms worldwide, by month

Share of Search by month for Rocketlane, Appcues, Userpilot, GuideCX. The figures are in the table below the chart.

View monthly share of search table
MonthRocketlaneAppcuesUserpilotGuideCXOnboard.io
Oct 202539.8%22.9%27.5%9.5%0.16%
Nov 202538.8%26.9%26.7%7.4%0.16%
Dec 202538%26.8%26.2%8.9%0.19%
Jan 202637.9%26.7%26%9.2%0.19%
Feb 202645.4%26.3%21%7.1%0.26%
Mar 202647.6%22.5%22%7.7%0.16%
Apr 202652.6%20.6%19.9%6.8%0.18%
May 202647%27.5%18%7.4%0.19%
Jun 202645.4%26.2%21.1%7.1%0.19%
Jul 202650.3%23.6%19.5%6.5%0.17%
Aug 202646.1%26.3%21.3%6.1%0.15%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Rocketlane

    46.1%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Appcues

    26.3%

    Held 2nd. 6.9K estimated branded searches, -0.58% vs prior month. Share +2.7 points.

  3. 3.Userpilot

    21.3%

    Held 3rd. 5.6K estimated branded searches, -2.8% vs prior month. Share +1.8 points.

  4. 4.GuideCX

    6.1%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.

  5. 5.Onboard.io

    0.15%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among customer onboarding platforms worldwide?

In August 2026, Rocketlane was the most searched among customer onboarding platforms worldwide, with an estimated 12.1K branded searches and 46.1% estimated Share of Search within this set. Appcues is in 2nd place, 19.8 percentage points behind at 26.3% Share of Search.

Global customer onboarding platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rocketlane39.8% → 46.1%52.6%Apr 202637.9%Jan 20261st
Appcues22.9% → 26.3%27.5%May 202620.6%Apr 20263rd → 2nd
Userpilot27.5% → 21.3%27.5%Oct 202518%May 20262nd → 3rd
GuideCX9.5% → 6.1%9.5%Oct 20256.1%Aug 20264th
Onboard.io0.16% → 0.15%0.26%Feb 20260.15%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rocketlane’s estimated Share of Search among customer onboarding platforms worldwide increased from 39.8% to 46.1%.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among customer onboarding platforms worldwide increased from 22.9% to 26.3%.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among customer onboarding platforms worldwide decreased from 27.5% to 21.3%.
  • Across the 11 months ending August 2026, GuideCX’s estimated Share of Search among customer onboarding platforms worldwide decreased from 9.5% to 6.1%.
  • Across the 11 months ending August 2026, Rocketlane’s estimated Share of Search among customer onboarding platforms worldwide peaked at 52.6% in April 2026 and was lowest at 37.9% in January 2026.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among customer onboarding platforms worldwide peaked at 27.5% in May 2026 and was lowest at 20.6% in April 2026.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among customer onboarding platforms worldwide peaked at 27.5% in October 2025 and was lowest at 18% in May 2026.
  • Across the 11 months ending August 2026, Appcues rose from 3rd to 2nd among customer onboarding platforms worldwide.
  • Across the 11 months ending August 2026, Userpilot fell from 2nd to 3rd among customer onboarding platforms worldwide.
  • Across the 11 months ending August 2026, Onboard.io held steady: its estimated Share of Search among customer onboarding platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for customer onboarding platforms worldwide in August 2026?

  1. In August 2026, Appcues gained estimated Share of Search among customer onboarding platforms worldwide, from 23.6% to 26.3%.

  2. In August 2026, Userpilot gained estimated Share of Search among customer onboarding platforms worldwide, from 19.5% to 21.3%.

  3. In August 2026, Rocketlane lost estimated Share of Search among customer onboarding platforms worldwide, from 50.3% to 46.1%.

  4. GuideCX’s estimated Share of Search among customer onboarding platforms worldwide has lost ground for 3 months in a row, from 7.4% to 6.1% in August 2026.

  5. Estimated monthly branded searches for Onboard.io worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

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