Brandwave

How popular isUserpilot in search?

In August 2026, there were an estimated 5.6K branded searches for Userpilot worldwide which is down 33.1% over the last 11 months. Userpilot holds 21.3% estimated Share of Search among customer onboarding platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rocketlane46.1%
  2. Appcues26.3%
  3. Userpilot21.3%
  4. GuideCX6.1%
  5. Onboard.io0.15%
Userpilot website (opens in a new tab)

Follow Userpilot and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which customer onboarding platforms compete with Userpilot?

Userpilot against customer onboarding platforms worldwide, by month

Share of Search by month for Rocketlane, Appcues, Userpilot, GuideCX. The figures are in the table below the chart.

View monthly share of search table
MonthRocketlaneAppcuesUserpilotGuideCXOnboard.io
Oct 202539.8%22.9%27.5%9.5%0.16%
Nov 202538.8%26.9%26.7%7.4%0.16%
Dec 202538%26.8%26.2%8.9%0.19%
Jan 202637.9%26.7%26%9.2%0.19%
Feb 202645.4%26.3%21%7.1%0.26%
Mar 202647.6%22.5%22%7.7%0.16%
Apr 202652.6%20.6%19.9%6.8%0.18%
May 202647%27.5%18%7.4%0.19%
Jun 202645.4%26.2%21.1%7.1%0.19%
Jul 202650.3%23.6%19.5%6.5%0.17%
Aug 202646.1%26.3%21.3%6.1%0.15%
Sep 2026—————

  1. 1.Rocketlane

    46.1%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.Appcues

    26.3%

    Held 2nd. 6.9K estimated branded searches, -0.58% vs prior month. Share +2.7 points.

  3. 3.Userpilot

    21.3%

    Held 3rd. 5.6K estimated branded searches, -2.8% vs prior month. Share +1.8 points.

  4. 4.GuideCX

    6.1%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.

  5. 5.Onboard.io

    0.15%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

Compare search popularity between Userpilot and its closest rivals

How has branded search demand for Userpilot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Userpilot worldwide fell from 8.4K to 5.6K.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among customer onboarding platforms worldwide decreased from 27.5% to 21.3%.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among customer onboarding platforms worldwide peaked at 27.5% in October 2025 and was lowest at 18% in May 2026.
  • Across the 11 months ending August 2026, Userpilot fell from 2nd to 3rd among customer onboarding platforms worldwide.

How did search popularity change for customer onboarding platforms worldwide in August 2026?

  1. In August 2026, Appcues gained estimated Share of Search among customer onboarding platforms worldwide, from 23.6% to 26.3%.

  2. In August 2026, Userpilot gained estimated Share of Search among customer onboarding platforms worldwide, from 19.5% to 21.3%.

  3. In August 2026, Rocketlane lost estimated Share of Search among customer onboarding platforms worldwide, from 50.3% to 46.1%.

  4. GuideCX’s estimated Share of Search among customer onboarding platforms worldwide has lost ground for 3 months in a row, from 7.4% to 6.1% in August 2026.

  5. Estimated monthly branded searches for Onboard.io worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

Where does Userpilot compete?

Userpilot is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Product onboarding platforms3rd of 510.2%Show ranking
Product led growth platforms3rd of 510.3%Show ranking
Product adoption platforms3rd of 510.8%Show ranking
Customer onboarding platforms3rd of 521.3%Shown above
Product onboarding tools2nd of 535.2%Show ranking

How is Userpilot measured?

Brandwave collects information about searches that people make online using Userpilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • userpilot
  • userpilot alternatives
  • userpilot pricing
  • userpilot.com

Do you work for Userpilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Userpilot your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free