Brandwave

How popular isPostHog?

In September 2026, people searched for PostHog by name about 247,000 times worldwide, a 123% increase from the previous year. These searches made up 75.4% of all global product LED growth platform searches, placing PostHog first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about product LED growth platforms, PostHog appeared in three of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

PostHog is the most searched of 9 competitors and the most recommended in AI answers.

  1. PostHogShare of searches 75.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. WhatfixShare of searches 10.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PendoShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. AppcuesShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. UserpilotShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top product LED growth platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PostHog was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PostHog is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PostHog1st
  2. Pendo2nd
  3. Userpilot3rd
  4. Appcues4th
  5. Chameleon5th
  6. UserGuiding6th
  7. Whatfix–
  8. Product Fruits–
  9. Amplitude–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Appcues3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userpilot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UserGuiding1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chameleon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whatfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Product Fruits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amplitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product LED growth platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which product LED growth platforms compete with PostHog?

PostHog against product LED growth platforms worldwide, by month

Share of searches by month for PostHog, Whatfix, Pendo. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogWhatfixPendoAppcuesUserpilotProduct FruitsUserGuidingChameleonAmplitude
Oct 202557.3%7.7%23.4%3.5%4.2%1.9%1.9%0.17%—
Nov 202560.4%8.1%20.1%3.7%3.6%2%2%0.15%—
Dec 202562.6%6.9%20.9%3.1%3.1%1.7%1.7%0.15%—
Jan 202663.7%5.7%21.2%3.1%3.1%1.7%1.4%0.11%—
Feb 202659.2%7.9%20.6%4.4%3.5%2.4%1.9%0.18%—
Mar 202670%5.1%16.3%2.8%2.8%1.5%1.2%0.09%—
Apr 202662.5%6.9%21.3%3.1%3.1%1.6%1.4%0.1%—
May 202669.6%6.2%15.8%3.5%2.3%1.5%0.98%0.09%—
Jun 202675.1%4.5%14%2.5%2%1.1%0.71%0.08%—
Jul 202676%5.6%11.9%2.5%2%1.1%0.72%0.1%—
Aug 202674.6%5.5%13.9%2.5%2%0.89%0.59%0.07%—
Sep 202675.4%10.1%9.7%1.7%1.7%0.89%0.49%0.05%—

  1. 1.PostHog

    75.4%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  2. 2.Whatfix

    10.1%

    Moved from 3rd to 2nd. 33.1K estimated branded searches, +123.6% vs prior month. Share +4.7 points.

  3. 3.Pendo

    9.7%

    Moved from 2nd to 3rd. 31.5K estimated branded searches, -16% vs prior month. Share -4.3 points.

  4. 4.Appcues

    1.7%

    Held 4th. 5.6K estimated branded searches, -16.4% vs prior month. Share -0.8 points.

  5. 5.Userpilot

    1.7%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Product Fruits

    0.89%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  7. 7.UserGuiding

    0.49%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Chameleon

    0.05%

    Held 8th. 150 estimated branded searches, -16.7% vs prior month. Share 0 points.

  9. —.Amplitude

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between PostHog and its closest rivals

Every comparison with PostHog

42 comparisons

How has branded search demand for PostHog changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PostHog worldwide rose from 111K to 247K.
  • Across the 12 months ending September 2026, PostHog’s share of searches among product LED growth platforms worldwide increased from 57.3% to 75.4%.
  • Across the 12 months ending September 2026, PostHog’s share of searches among product LED growth platforms worldwide peaked at 76% in July 2026 and was lowest at 57.3% in October 2025.

How did search popularity change for product LED growth platforms worldwide in September 2026?

6 changes

  1. In September 2026, Whatfix overtook Pendo to rank 2nd among product LED growth platforms worldwide, with 10.1% of the searches.

  2. In September 2026, PostHog gained share of searches among product LED growth platforms worldwide, from 74.6% to 75.4%.

  3. In September 2026, Pendo lost share of searches among product LED growth platforms worldwide, from 13.9% to 9.7%.

  4. In September 2026, Appcues lost share of searches among product LED growth platforms worldwide, from 2.5% to 1.7%.

  5. Estimated monthly branded searches for UserGuiding worldwide fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Chameleon worldwide fell 54.5% over 12 measured months, from 330 to 150 in September 2026.

How are PostHog’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PostHog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • posthog
  • posthog analytics

Do you work for PostHog? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does PostHog compete?

PostHog is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools3rd of 136.4%Show ranking
A/B testing platforms2nd of 1037.8%Show ranking
Heatmap tools1st of 941.8%Show ranking
Session replay tools1st of 942.2%Show ranking
Feature flag tools2nd of 942.4%Show ranking
Product analytics platforms1st of 766.4%Show ranking
Customer analytics platforms1st of 671.2%Show ranking
Product LED growth platforms1st of 975.4%Shown above
Privacy analytics platforms1st of 680%Show ranking
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Is PostHog your brand?

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