Appcues vs PostHog:Which is more popular?
In September 2026, PostHog had more branded searches than Appcues among product LED growth platforms worldwide. PostHog had about 246,000 branded searches, while Appcues had 5,610. PostHog made up 85.2% of all product LED growth platform searches we track, and Appcues accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about product LED growth platforms, Appcues and PostHog each appeared in three of the five answers. PostHog was mentioned before Appcues in three out of four answers.
Who do people search for more?
PostHog, about 44 searches for every 1 for Appcues
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
PostHog, named ahead of Appcues in 3 of 4 answers
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Top product LED growth platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Appcues was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PostHog was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PostHog was listed before Appcues in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Appcues3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Userpilot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chameleon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about product LED growth platforms
5 answers
Asked ChatGPT
“Which product LED growth platform should I use?”
Asked ChatGPT
“What are the best product LED growth platforms?”
Asked ChatGPT
“What's the best product LED growth platform for self serve growth?”
Searched Google, AI Overview
“product led growth platform”
Searched Google, AI Overview
“product led growth software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Appcues or PostHog more popular in search?
This chart shows how often people search Google for Appcues and PostHog by name. Each line represents a brand's share of searches for all six product LED growth platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PostHog, Appcues. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Pendo | Appcues | Userpilot | Chameleon |
|---|---|---|---|---|---|
| Oct 2025 | 64.7% | 26.4% | 3.9% | 4.8% | 0.19% |
| Nov 2025 | 68.6% | 22.9% | 4.2% | 4.1% | 0.17% |
| Dec 2025 | 69.7% | 23.3% | 3.5% | 3.4% | 0.17% |
| Jan 2026 | 69.8% | 23.2% | 3.4% | 3.4% | 0.12% |
| Feb 2026 | 67.3% | 23.4% | 5% | 4% | 0.2% |
| Mar 2026 | 76% | 17.7% | 3.1% | 3% | 0.1% |
| Apr 2026 | 69.4% | 23.6% | 3.5% | 3.4% | 0.11% |
| May 2026 | 76.2% | 17.3% | 3.8% | 2.5% | 0.1% |
| Jun 2026 | 80.1% | 15% | 2.7% | 2.2% | 0.09% |
| Jul 2026 | 82.1% | 12.9% | 2.7% | 2.2% | 0.11% |
| Aug 2026 | 80.1% | 15% | 2.7% | 2.2% | 0.07% |
| Sep 2026 | 85.2% | 10.9% | 1.9% | 1.9% | 0.05% |
How has the Appcues and PostHog comparison changed over the last 12 months?
3 findings
- PostHog was ahead of Appcues in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Appcues’ share of searches among product LED growth platforms worldwide moved from 3.9% to 1.9%, and its estimated monthly branded searches moved from 6.7K to 5.6K.
- Across the 12 months ending September 2026, PostHog’s share of searches among product LED growth platforms worldwide moved from 64.7% to 85.2%, and its estimated monthly branded searches moved from 110K to 246K.
How did search popularity change for product LED growth platforms worldwide in September 2026?
2 changes
In September 2026, PostHog gained share of searches among product LED growth platforms worldwide, from 80.1% to 85.2%.
In September 2026, Appcues lost share of searches among product LED growth platforms worldwide, from 2.7% to 1.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Appcues’ and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among product LED growth platforms
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