PostHog vs UserGuiding:Which is more popular?
In September 2026, PostHog had more branded searches than UserGuiding among product LED growth platforms worldwide. PostHog had about 246,000 branded searches, while UserGuiding had 1,600. PostHog made up 75.4% of all product LED growth platform searches we track, and UserGuiding accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about product LED growth platforms, PostHog appeared in three of the five answers and UserGuiding in one. PostHog was mentioned before UserGuiding in three out of four answers.
Who do people search for more?
PostHog, about 154 searches for every 1 for UserGuiding
Who does AI mention more?
PostHog, mentioned in 3 of 5 answers, UserGuiding in 1
Who does AI recommend more?
PostHog, named ahead of UserGuiding in 3 of 4 answers
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Top product LED growth platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PostHog was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UserGuiding was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. PostHog was listed before UserGuiding in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PostHog1st
Pendo2nd
Userpilot3rd
Appcues4th
Chameleon5th
UserGuiding6th- Whatfix–
Product Fruits–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Appcues3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Userpilot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UserGuiding1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chameleon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whatfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Product Fruits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product LED growth platforms
5 answers
Asked ChatGPT
“Which product LED growth platform should I use?”
Asked ChatGPT
“What are the best product LED growth platforms?”
Asked ChatGPT
“What's the best product LED growth platform for self serve growth?”
Searched Google, AI Overview
“product led growth platform”
Searched Google, AI Overview
“product led growth software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is PostHog or UserGuiding more popular in search?
This chart shows how often people search Google for PostHog and UserGuiding by name. Each line represents a brand's share of searches for all nine product LED growth platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PostHog, UserGuiding. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Whatfix | Pendo | Appcues | Userpilot | Product Fruits | UserGuiding | Chameleon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 7.7% | 23.4% | 3.5% | 4.2% | 1.9% | 1.9% | 0.17% |
| Nov 2025 | 60.4% | 8.1% | 20.1% | 3.7% | 3.6% | 2% | 2% | 0.15% |
| Dec 2025 | 62.6% | 6.9% | 20.9% | 3.1% | 3.1% | 1.7% | 1.7% | 0.15% |
| Jan 2026 | 63.7% | 5.7% | 21.2% | 3.1% | 3.1% | 1.7% | 1.4% | 0.11% |
| Feb 2026 | 59.2% | 7.9% | 20.6% | 4.4% | 3.5% | 2.4% | 1.9% | 0.18% |
| Mar 2026 | 70% | 5.1% | 16.3% | 2.8% | 2.8% | 1.5% | 1.2% | 0.09% |
| Apr 2026 | 62.5% | 6.9% | 21.3% | 3.1% | 3.1% | 1.6% | 1.4% | 0.1% |
| May 2026 | 69.6% | 6.2% | 15.8% | 3.5% | 2.3% | 1.5% | 0.98% | 0.09% |
| Jun 2026 | 75.1% | 4.5% | 14% | 2.5% | 2% | 1.1% | 0.71% | 0.08% |
| Jul 2026 | 76% | 5.6% | 11.9% | 2.5% | 2% | 1.1% | 0.72% | 0.1% |
| Aug 2026 | 74.6% | 5.5% | 13.9% | 2.5% | 2% | 0.89% | 0.59% | 0.07% |
| Sep 2026 | 75.4% | 10.1% | 9.7% | 1.7% | 1.7% | 0.89% | 0.49% | 0.05% |
How has the PostHog and UserGuiding comparison changed over the last 12 months?
3 findings
- PostHog was ahead of UserGuiding in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PostHog’s share of searches among product LED growth platforms worldwide moved from 57.3% to 75.4%, and its estimated monthly branded searches moved from 110K to 246K.
- Across the 12 months ending September 2026, UserGuiding’s share of searches among product LED growth platforms worldwide moved from 1.9% to 0.49%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
How did search popularity change for product LED growth platforms worldwide in September 2026?
2 changes
In September 2026, PostHog gained share of searches among product LED growth platforms worldwide, from 74.6% to 75.4%.
Estimated monthly branded searches for UserGuiding worldwide fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PostHog’s and UserGuiding’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PostHog
1 branded search term
- posthog
UserGuiding
1 branded search term
- userguiding
Other head-to-heads among product LED growth platforms
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