Pendo vs PostHog:Which is more popular?
In September 2026, PostHog had more branded searches than Pendo among product LED growth platforms worldwide. PostHog had about 246,000 branded searches, while Pendo had 31,500. PostHog made up 85.2% of all product LED growth platform searches we track, and Pendo accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about product LED growth platforms, Pendo appeared in four of the five answers and PostHog in three. PostHog was mentioned before Pendo in three out of four answers.
Who do people search for more?
PostHog, about 8 searches for every 1 for Pendo
Who does AI mention more?
Pendo, mentioned in 4 of 5 answers, PostHog in 3
Who does AI recommend more?
PostHog, named ahead of Pendo in 3 of 4 answers
Follow Pendo vs PostHog and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top product LED growth platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pendo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PostHog was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PostHog was listed before Pendo in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Appcues3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Userpilot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chameleon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about product LED growth platforms
5 answers
Asked ChatGPT
“Which product LED growth platform should I use?”
Asked ChatGPT
“What are the best product LED growth platforms?”
Asked ChatGPT
“What's the best product LED growth platform for self serve growth?”
Searched Google, AI Overview
“product led growth platform”
Searched Google, AI Overview
“product led growth software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Pendo or PostHog more popular in search?
This chart shows how often people search Google for Pendo and PostHog by name. Each line represents a brand's share of searches for all six product LED growth platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PostHog, Pendo. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Pendo | Appcues | Userpilot | Chameleon |
|---|---|---|---|---|---|
| Oct 2025 | 64.7% | 26.4% | 3.9% | 4.8% | 0.19% |
| Nov 2025 | 68.6% | 22.9% | 4.2% | 4.1% | 0.17% |
| Dec 2025 | 69.7% | 23.3% | 3.5% | 3.4% | 0.17% |
| Jan 2026 | 69.8% | 23.2% | 3.4% | 3.4% | 0.12% |
| Feb 2026 | 67.3% | 23.4% | 5% | 4% | 0.2% |
| Mar 2026 | 76% | 17.7% | 3.1% | 3% | 0.1% |
| Apr 2026 | 69.4% | 23.6% | 3.5% | 3.4% | 0.11% |
| May 2026 | 76.2% | 17.3% | 3.8% | 2.5% | 0.1% |
| Jun 2026 | 80.1% | 15% | 2.7% | 2.2% | 0.09% |
| Jul 2026 | 82.1% | 12.9% | 2.7% | 2.2% | 0.11% |
| Aug 2026 | 80.1% | 15% | 2.7% | 2.2% | 0.07% |
| Sep 2026 | 85.2% | 10.9% | 1.9% | 1.9% | 0.05% |
How has the Pendo and PostHog comparison changed over the last 12 months?
3 findings
- PostHog was ahead of Pendo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pendo’s share of searches among product LED growth platforms worldwide moved from 26.4% to 10.9%, and its estimated monthly branded searches moved from 44.9K to 31.5K.
- Across the 12 months ending September 2026, PostHog’s share of searches among product LED growth platforms worldwide moved from 64.7% to 85.2%, and its estimated monthly branded searches moved from 110K to 246K.
How did search popularity change for product LED growth platforms worldwide in September 2026?
2 changes
In September 2026, PostHog gained share of searches among product LED growth platforms worldwide, from 80.1% to 85.2%.
In September 2026, Pendo lost share of searches among product LED growth platforms worldwide, from 15% to 10.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Pendo’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.