Pendo vs Whatfix:Which is more popular?
In September 2026, Pendo and Whatfix were level in searches among product LED growth platforms worldwide, with an estimated 31.5K versus 33.1K branded searches, at 9.7% and 10.1% of the total. When we asked ChatGPT and Google AI Overviews about product LED growth platforms, Pendo appeared in four of the five answers and Whatfix in none.
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Top product LED growth platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pendo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whatfix did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PostHog1st
Pendo2nd
Userpilot3rd
Appcues4th
Chameleon5th
UserGuiding6th- Whatfix–
Product Fruits–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Appcues3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Userpilot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UserGuiding1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chameleon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whatfix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Product Fruits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product LED growth platforms
5 answers
Asked ChatGPT
“Which product LED growth platform should I use?”
Asked ChatGPT
“What are the best product LED growth platforms?”
Asked ChatGPT
“What's the best product LED growth platform for self serve growth?”
Searched Google, AI Overview
“product led growth platform”
Searched Google, AI Overview
“product led growth software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Pendo or Whatfix more popular in search?
This chart shows how often people search Google for Pendo and Whatfix by name. Each line represents a brand's share of searches for all nine product LED growth platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Whatfix, Pendo. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Whatfix | Pendo | Appcues | Userpilot | Product Fruits | UserGuiding | Chameleon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 7.7% | 23.4% | 3.5% | 4.2% | 1.9% | 1.9% | 0.17% |
| Nov 2025 | 60.4% | 8.1% | 20.1% | 3.7% | 3.6% | 2% | 2% | 0.15% |
| Dec 2025 | 62.6% | 6.9% | 20.9% | 3.1% | 3.1% | 1.7% | 1.7% | 0.15% |
| Jan 2026 | 63.7% | 5.7% | 21.2% | 3.1% | 3.1% | 1.7% | 1.4% | 0.11% |
| Feb 2026 | 59.2% | 7.9% | 20.6% | 4.4% | 3.5% | 2.4% | 1.9% | 0.18% |
| Mar 2026 | 70% | 5.1% | 16.3% | 2.8% | 2.8% | 1.5% | 1.2% | 0.09% |
| Apr 2026 | 62.5% | 6.9% | 21.3% | 3.1% | 3.1% | 1.6% | 1.4% | 0.1% |
| May 2026 | 69.6% | 6.2% | 15.8% | 3.5% | 2.3% | 1.5% | 0.98% | 0.09% |
| Jun 2026 | 75.1% | 4.5% | 14% | 2.5% | 2% | 1.1% | 0.71% | 0.08% |
| Jul 2026 | 76% | 5.6% | 11.9% | 2.5% | 2% | 1.1% | 0.72% | 0.1% |
| Aug 2026 | 74.6% | 5.5% | 13.9% | 2.5% | 2% | 0.89% | 0.59% | 0.07% |
| Sep 2026 | 75.4% | 10.1% | 9.7% | 1.7% | 1.7% | 0.89% | 0.49% | 0.05% |
How has the Pendo and Whatfix comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Whatfix took it in September 2026.
- Across the 12 months ending September 2026, Pendo’s share of searches among product LED growth platforms worldwide moved from 23.4% to 9.7%, and its estimated monthly branded searches moved from 44.9K to 31.5K.
- Across the 12 months ending September 2026, Whatfix’s share of searches among product LED growth platforms worldwide moved from 7.7% to 10.1%, and its estimated monthly branded searches moved from 14.8K to 33.1K.
How did search popularity change for product LED growth platforms worldwide in September 2026?
2 changes
In September 2026, Whatfix overtook Pendo to rank 2nd among product LED growth platforms worldwide, with 10.1% of the searches.
In September 2026, Pendo lost share of searches among product LED growth platforms worldwide, from 13.9% to 9.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Pendo’s and Whatfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among product LED growth platforms
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