Brandwave

Session replay tools:Which brands are most popular in search?

In August 2026, Hotjar was the most searched among session replay tools worldwide, with an estimated 52.4K branded searches and 47.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hotjar47.6%
  2. Fullstory14.1%
  3. Contentsquare13.7%
  4. Smartlook13.4%
  5. LogRocket11.2%
  6. Glassbox0.02%

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Share of SearchLeaderboard

Compare the session replay tools support teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among session replay tools worldwide, by month

Share of Search by month for Hotjar, Fullstory, Contentsquare, Smartlook, LogRocket. The figures are in the table below the chart.

View monthly share of search table
MonthHotjarFullstoryContentsquareSmartlookLogRocketGlassbox
Oct 202564.7%9%10.6%8.5%7.1%0.02%
Nov 202563.5%8.9%10.4%10.2%7%0.01%
Dec 202561.4%8.6%10%11.9%8.1%0.01%
Jan 202663.1%7.3%12.6%10.1%6.9%0.01%
Feb 202651.9%8.8%18.1%14.5%6.7%0.02%
Mar 202651%8.9%17.9%14.2%8%0.02%
Apr 202650.6%10.1%17.4%13.9%7.9%0.02%
May 202653.3%8.6%17.6%14.1%6.4%0.04%
Jun 202655.4%10.9%12.9%10.3%10.5%0.03%
Jul 202650.1%10.1%17.6%14.2%8%0.02%
Aug 202647.6%14.1%13.7%13.4%11.2%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Hotjar

    47.6%

    Held 1st. 52.4K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Fullstory

    14.1%

    Moved from 4th to 2nd. 15.5K estimated branded searches, +46.1% vs prior month. Share +3.9 points.

  3. 3.Contentsquare

    13.7%

    Moved from 2nd to 3rd. 15.1K estimated branded searches, -17.9% vs prior month. Share -3.9 points.

  4. 4.Smartlook

    13.4%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.LogRocket

    11.2%

    Held 5th. 12.3K estimated branded searches, +47% vs prior month. Share +3.2 points.

  6. 6.Glassbox

    0.02%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among session replay tools worldwide?

In August 2026, Hotjar was the most searched among session replay tools worldwide, with an estimated 52.4K branded searches and 47.6% estimated Share of Search within this set. Fullstory is in 2nd place, 33.5 percentage points behind at 14.1% Share of Search.

Global session replay tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hotjar64.7% → 47.6%64.7%Oct 202547.6%Aug 20261st
Fullstory9% → 14.1%14.1%Aug 20267.3%Jan 20263rd → 2nd
Contentsquare10.6% → 13.7%18.1%Feb 202610%Dec 20252nd → 3rd
Smartlook8.5% → 13.4%14.5%Feb 20268.5%Oct 20254th
LogRocket7.1% → 11.2%11.2%Aug 20266.4%May 20265th
Glassbox0.02%0.04%May 20260.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among session replay tools worldwide decreased from 64.7% to 47.6%.
  • Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among session replay tools worldwide increased from 9% to 14.1%.
  • Across the 11 months ending August 2026, Contentsquare’s estimated Share of Search among session replay tools worldwide increased from 10.6% to 13.7%.
  • Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among session replay tools worldwide increased from 8.5% to 13.4%.
  • Across the 11 months ending August 2026, LogRocket’s estimated Share of Search among session replay tools worldwide increased from 7.1% to 11.2%.
  • Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among session replay tools worldwide peaked at 14.1% in August 2026 and was lowest at 7.3% in January 2026.
  • Across the 11 months ending August 2026, Contentsquare’s estimated Share of Search among session replay tools worldwide peaked at 18.1% in February 2026 and was lowest at 10% in December 2025.
  • Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among session replay tools worldwide peaked at 14.5% in February 2026 and was lowest at 8.5% in October 2025.
  • Across the 11 months ending August 2026, LogRocket’s estimated Share of Search among session replay tools worldwide peaked at 11.2% in August 2026 and was lowest at 6.4% in May 2026.
  • Across the 11 months ending August 2026, Fullstory rose from 3rd to 2nd among session replay tools worldwide.
  • Across the 11 months ending August 2026, Contentsquare fell from 2nd to 3rd among session replay tools worldwide.
  • Across the 11 months ending August 2026, Glassbox held steady: its estimated Share of Search among session replay tools worldwide moved less than 0.5 percentage points.

How did search popularity change for session replay tools worldwide in August 2026?

  1. In August 2026, Fullstory overtook Smartlook to rank 2nd among session replay tools worldwide, at 14.1%.

  2. In August 2026, LogRocket gained estimated Share of Search among session replay tools worldwide, from 8% to 11.2%.

  3. In August 2026, Contentsquare lost estimated Share of Search among session replay tools worldwide, from 17.6% to 13.7%.

  4. In August 2026, Hotjar lost estimated Share of Search among session replay tools worldwide, from 50.1% to 47.6%.

  5. In August 2026, Smartlook lost estimated Share of Search among session replay tools worldwide, from 14.2% to 13.4%.

  6. Estimated monthly branded searches for Glassbox worldwide fell 60% over 11 measured months, from 50 to 20 in August 2026.

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