Brandwave

How popular isSmartlook in search?

In August 2026, there were an estimated 14.8K branded searches for Smartlook worldwide which is down 18.2% over the last 11 months. Smartlook holds 13.4% estimated Share of Search among session replay tools worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hotjar47.6%
  2. Fullstory14.1%
  3. Contentsquare13.7%
  4. Smartlook13.4%
  5. LogRocket11.2%
  6. Glassbox0.02%
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Which session replay tools compete with Smartlook?

Smartlook against session replay tools worldwide, by month

Share of Search by month for Hotjar, Fullstory, Contentsquare, Smartlook, LogRocket. The figures are in the table below the chart.

View monthly share of search table
MonthHotjarFullstoryContentsquareSmartlookLogRocketGlassbox
Oct 202564.7%9%10.6%8.5%7.1%0.02%
Nov 202563.5%8.9%10.4%10.2%7%0.01%
Dec 202561.4%8.6%10%11.9%8.1%0.01%
Jan 202663.1%7.3%12.6%10.1%6.9%0.01%
Feb 202651.9%8.8%18.1%14.5%6.7%0.02%
Mar 202651%8.9%17.9%14.2%8%0.02%
Apr 202650.6%10.1%17.4%13.9%7.9%0.02%
May 202653.3%8.6%17.6%14.1%6.4%0.04%
Jun 202655.4%10.9%12.9%10.3%10.5%0.03%
Jul 202650.1%10.1%17.6%14.2%8%0.02%
Aug 202647.6%14.1%13.7%13.4%11.2%0.02%
Sep 2026——————

  1. 1.Hotjar

    47.6%

    Held 1st. 52.4K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Fullstory

    14.1%

    Moved from 4th to 2nd. 15.5K estimated branded searches, +46.1% vs prior month. Share +3.9 points.

  3. 3.Contentsquare

    13.7%

    Moved from 2nd to 3rd. 15.1K estimated branded searches, -17.9% vs prior month. Share -3.9 points.

  4. 4.Smartlook

    13.4%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.LogRocket

    11.2%

    Held 5th. 12.3K estimated branded searches, +47% vs prior month. Share +3.2 points.

  6. 6.Glassbox

    0.02%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smartlook and its closest rivals

Every comparison with Smartlook

How has branded search demand for Smartlook changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smartlook worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among session replay tools worldwide increased from 8.5% to 13.4%.
  • Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among session replay tools worldwide peaked at 14.5% in February 2026 and was lowest at 8.5% in October 2025.

How did search popularity change for session replay tools worldwide in August 2026?

  1. In August 2026, Fullstory overtook Smartlook to rank 2nd among session replay tools worldwide, at 14.1%.

  2. In August 2026, LogRocket gained estimated Share of Search among session replay tools worldwide, from 8% to 11.2%.

  3. In August 2026, Contentsquare lost estimated Share of Search among session replay tools worldwide, from 17.6% to 13.7%.

  4. In August 2026, Hotjar lost estimated Share of Search among session replay tools worldwide, from 50.1% to 47.6%.

  5. In August 2026, Smartlook lost estimated Share of Search among session replay tools worldwide, from 14.2% to 13.4%.

  6. Estimated monthly branded searches for Glassbox worldwide fell 60% over 11 measured months, from 50 to 20 in August 2026.

Where does Smartlook compete?

Smartlook is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heatmap tools4th of 65.7%Show ranking
Session replay tools4th of 613.4%Shown above

How is Smartlook measured?

Brandwave collects information about searches that people make online using Smartlook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • smartlook

Do you work for Smartlook? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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