Microsoft Clarity vs Smartlook:Which is more popular by branded search?
In August 2026, Microsoft Clarity had more branded searches than Smartlook among heatmap tools worldwide. Microsoft Clarity was estimated to have 166K branded searches compared to Smartlook’s 14.8K, and held a 63.6% Share of Search versus Smartlook’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft Clarity or Smartlook?
Compare the heatmap tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Clarity, Smartlook. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Contentsquare | Smartlook | Crazy Egg | Lucky Orange |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 44.4% | 7.3% | 5.8% | 4.8% | 2.1% |
| Nov 2025 | 39.3% | 40.1% | 6.6% | 6.4% | 5.3% | 2.4% |
| Dec 2025 | 43.4% | 36.7% | 6% | 7.1% | 4.7% | 2.2% |
| Jan 2026 | 43.9% | 36.8% | 7.3% | 5.9% | 3.9% | 2.2% |
| Feb 2026 | 52.2% | 24.9% | 8.7% | 7% | 4.7% | 2.6% |
| Mar 2026 | 52.3% | 24.8% | 8.7% | 6.9% | 4.6% | 2.6% |
| Apr 2026 | 52.2% | 25.3% | 8.7% | 7% | 4.7% | 2.1% |
| May 2026 | 61.4% | 20.7% | 6.8% | 5.5% | 3.6% | 2% |
| Jun 2026 | 56.6% | 27.1% | 6.3% | 5.1% | 3.4% | 1.5% |
| Jul 2026 | 63.2% | 19.8% | 7% | 5.6% | 3.1% | 1.4% |
| Aug 2026 | 63.6% | 20.1% | 5.8% | 5.7% | 3.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Microsoft Clarity and Smartlook comparison changed over the last 12 months?
3 findings
- Microsoft Clarity was ahead of Smartlook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap tools worldwide moved from 35.6% to 63.6%, and its estimated monthly branded searches moved from 111K to 166K.
- Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among heatmap tools worldwide moved from 5.8% to 5.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for heatmap tools worldwide in August 2026?
2 changes
Estimated monthly branded searches for Microsoft Clarity worldwide rose 49.7% over 11 measured months, from 111K to 166K in August 2026.
Estimated monthly branded searches for Smartlook worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Clarity’s and Smartlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Clarity
2 branded search terms
- microsoft clarity
- microsoft clarity heatmap
Smartlook
1 branded search term
- smartlook
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.