Contentsquare vs Smartlook:Which is more popular by branded search?
In August 2026, Contentsquare and Smartlook were level on Share of Search among heatmap tools worldwide, with an estimated 15.1K versus 14.8K branded searches, at 5.8% and 5.7% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Contentsquare or Smartlook?
Compare the heatmap tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Contentsquare, Smartlook. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Contentsquare | Smartlook | Crazy Egg | Lucky Orange |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 44.4% | 7.3% | 5.8% | 4.8% | 2.1% |
| Nov 2025 | 39.3% | 40.1% | 6.6% | 6.4% | 5.3% | 2.4% |
| Dec 2025 | 43.4% | 36.7% | 6% | 7.1% | 4.7% | 2.2% |
| Jan 2026 | 43.9% | 36.8% | 7.3% | 5.9% | 3.9% | 2.2% |
| Feb 2026 | 52.2% | 24.9% | 8.7% | 7% | 4.7% | 2.6% |
| Mar 2026 | 52.3% | 24.8% | 8.7% | 6.9% | 4.6% | 2.6% |
| Apr 2026 | 52.2% | 25.3% | 8.7% | 7% | 4.7% | 2.1% |
| May 2026 | 61.4% | 20.7% | 6.8% | 5.5% | 3.6% | 2% |
| Jun 2026 | 56.6% | 27.1% | 6.3% | 5.1% | 3.4% | 1.5% |
| Jul 2026 | 63.2% | 19.8% | 7% | 5.6% | 3.1% | 1.4% |
| Aug 2026 | 63.6% | 20.1% | 5.8% | 5.7% | 3.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Contentsquare and Smartlook comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Smartlook took it in December 2025, Contentsquare took it in January 2026.
- Across the 11 months ending August 2026, Contentsquare’s estimated Share of Search among heatmap tools worldwide moved from 7.3% to 5.8%, and its estimated monthly branded searches moved from 22.7K to 15.1K.
- Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among heatmap tools worldwide moved from 5.8% to 5.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for heatmap tools worldwide in August 2026?
2 changes
In August 2026, Contentsquare lost estimated Share of Search among heatmap tools worldwide, from 7% to 5.8%.
Estimated monthly branded searches for Smartlook worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Contentsquare’s and Smartlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentsquare
5 branded search terms
- contentsquare
- contentsquare analytics
- contentsquare digital experience analytics
- contentsquare pricing
- contentsquare.com
Smartlook
1 branded search term
- smartlook
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