Lucky Orange vs Smartlook:Which is more popular by branded search?
In August 2026, Smartlook had more branded searches than Lucky Orange among heatmap tools worldwide. Smartlook was estimated to have 14.8K branded searches compared to Lucky Orange’s 4.5K, and held a 5.7% Share of Search versus Lucky Orange’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lucky Orange or Smartlook?
Compare the heatmap tools teams measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smartlook, Lucky Orange. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Clarity | Hotjar | Contentsquare | Smartlook | Crazy Egg | Lucky Orange |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 44.4% | 7.3% | 5.8% | 4.8% | 2.1% |
| Nov 2025 | 39.3% | 40.1% | 6.6% | 6.4% | 5.3% | 2.4% |
| Dec 2025 | 43.4% | 36.7% | 6% | 7.1% | 4.7% | 2.2% |
| Jan 2026 | 43.9% | 36.8% | 7.3% | 5.9% | 3.9% | 2.2% |
| Feb 2026 | 52.2% | 24.9% | 8.7% | 7% | 4.7% | 2.6% |
| Mar 2026 | 52.3% | 24.8% | 8.7% | 6.9% | 4.6% | 2.6% |
| Apr 2026 | 52.2% | 25.3% | 8.7% | 7% | 4.7% | 2.1% |
| May 2026 | 61.4% | 20.7% | 6.8% | 5.5% | 3.6% | 2% |
| Jun 2026 | 56.6% | 27.1% | 6.3% | 5.1% | 3.4% | 1.5% |
| Jul 2026 | 63.2% | 19.8% | 7% | 5.6% | 3.1% | 1.4% |
| Aug 2026 | 63.6% | 20.1% | 5.8% | 5.7% | 3.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lucky Orange and Smartlook comparison changed over the last 12 months?
3 findings
- Smartlook was ahead of Lucky Orange in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lucky Orange’s estimated Share of Search among heatmap tools worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 6.7K to 4.5K.
- Across the 11 months ending August 2026, Smartlook’s estimated Share of Search among heatmap tools worldwide moved from 5.8% to 5.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for heatmap tools worldwide in August 2026?
2 changes
Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026.
Estimated monthly branded searches for Smartlook worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lucky Orange’s and Smartlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lucky Orange
2 branded search terms
- lucky orange
- lucky orange heatmaps
Smartlook
1 branded search term
- smartlook
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.