Brandwave

How popular isHotjar in search?

In August 2026, there were an estimated 52.4K branded searches for Hotjar worldwide which is down 62% over the last 11 months. Hotjar holds 47.6% estimated Share of Search among session replay tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hotjar47.6%
  2. Fullstory14.1%
  3. Contentsquare13.7%
  4. Smartlook13.4%
  5. LogRocket11.2%
  6. Glassbox0.02%
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Which session replay tools compete with Hotjar?

Hotjar against session replay tools worldwide, by month

Share of Search by month for Hotjar, Fullstory, Contentsquare, Smartlook, LogRocket. The figures are in the table below the chart.

View monthly share of search table
MonthHotjarFullstoryContentsquareSmartlookLogRocketGlassbox
Oct 202564.7%9%10.6%8.5%7.1%0.02%
Nov 202563.5%8.9%10.4%10.2%7%0.01%
Dec 202561.4%8.6%10%11.9%8.1%0.01%
Jan 202663.1%7.3%12.6%10.1%6.9%0.01%
Feb 202651.9%8.8%18.1%14.5%6.7%0.02%
Mar 202651%8.9%17.9%14.2%8%0.02%
Apr 202650.6%10.1%17.4%13.9%7.9%0.02%
May 202653.3%8.6%17.6%14.1%6.4%0.04%
Jun 202655.4%10.9%12.9%10.3%10.5%0.03%
Jul 202650.1%10.1%17.6%14.2%8%0.02%
Aug 202647.6%14.1%13.7%13.4%11.2%0.02%
Sep 2026——————

  1. 1.Hotjar

    47.6%

    Held 1st. 52.4K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Fullstory

    14.1%

    Moved from 4th to 2nd. 15.5K estimated branded searches, +46.1% vs prior month. Share +3.9 points.

  3. 3.Contentsquare

    13.7%

    Moved from 2nd to 3rd. 15.1K estimated branded searches, -17.9% vs prior month. Share -3.9 points.

  4. 4.Smartlook

    13.4%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.LogRocket

    11.2%

    Held 5th. 12.3K estimated branded searches, +47% vs prior month. Share +3.2 points.

  6. 6.Glassbox

    0.02%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hotjar and its closest rivals

How has branded search demand for Hotjar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hotjar worldwide fell from 138K to 52.4K.
  • Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among session replay tools worldwide decreased from 64.7% to 47.6%.

How did search popularity change for session replay tools worldwide in August 2026?

  1. In August 2026, Fullstory overtook Smartlook to rank 2nd among session replay tools worldwide, at 14.1%.

  2. In August 2026, LogRocket gained estimated Share of Search among session replay tools worldwide, from 8% to 11.2%.

  3. In August 2026, Contentsquare lost estimated Share of Search among session replay tools worldwide, from 17.6% to 13.7%.

  4. In August 2026, Hotjar lost estimated Share of Search among session replay tools worldwide, from 50.1% to 47.6%.

  5. In August 2026, Smartlook lost estimated Share of Search among session replay tools worldwide, from 14.2% to 13.4%.

  6. Estimated monthly branded searches for Glassbox worldwide fell 60% over 11 measured months, from 50 to 20 in August 2026.

Where does Hotjar compete?

Hotjar is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heatmap tools2nd of 620.1%Show ranking
Heatmap and session replay tools2nd of 521.5%Show ranking
Session replay tools1st of 647.6%Shown above
Website feedback platforms1st of 585.8%Show ranking

How is Hotjar measured?

Brandwave collects information about searches that people make online using Hotjar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hotjar
  • hotjar heatmap

How the Brand Demand Index is measured

Who owns Hotjar?

Hotjar is owned by Contentsquare. Brandwave also tracks Contentsquare and Heap, owned by the same company, worldwide.

Do you work for Hotjar? To request corrections or removal please contact us via our support page and we will be happy to assist.

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