Hotjar vs Mixpanel:Which is searched more?
In September 2026, Hotjar had more branded searches than Mixpanel among web analytics tools worldwide. Hotjar was estimated to have 115K branded searches compared to Mixpanel’s 61.1K, and held a 3.3% Share of Search versus Mixpanel’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hotjar or Mixpanel?
Compare the web analytics tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hotjar, Mixpanel. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 4.6% | 4.6% | 5.7% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 78.9% | 4.5% | 4.5% | 4.6% | 5.5% | 1.8% | 0.19% |
| Dec 2025 | 81.1% | 4.7% | 4.7% | 3.9% | 3.9% | 1.5% | 0.21% |
| Jan 2026 | 79.2% | 5.6% | 5.5% | 4.6% | 3% | 1.8% | 0.2% |
| Feb 2026 | 83.4% | 3.9% | 5.8% | 3.4% | 1.8% | 1.4% | 0.27% |
| Mar 2026 | 83.8% | 5.9% | 4.8% | 2.3% | 1.8% | 1.1% | 0.23% |
| Apr 2026 | 85.6% | 4% | 4.9% | 2.4% | 1.8% | 1.1% | 0.19% |
| May 2026 | 86.9% | 4.1% | 5% | 1.7% | 1.2% | 0.8% | 0.16% |
| Jun 2026 | 80.9% | 6.9% | 5.7% | 2.7% | 2.1% | 1.5% | 0.18% |
| Jul 2026 | 82.5% | 7% | 5.7% | 1.8% | 1.7% | 1.1% | 0.18% |
| Aug 2026 | 82.9% | 7% | 5.7% | 1.8% | 1.4% | 1.1% | 0.14% |
| Sep 2026 | 82.2% | 7% | 4.7% | 3.3% | 1.7% | 1.1% | 0.1% |
How has the Hotjar and Mixpanel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Mixpanel took it in November 2025, Hotjar took it in December 2025.
- Across the 12 months ending September 2026, Hotjar’s estimated Share of Search among web analytics tools worldwide moved from 5.7% to 3.3%, and its estimated monthly branded searches moved from 138K to 115K.
- Across the 12 months ending September 2026, Mixpanel’s estimated Share of Search among web analytics tools worldwide moved from 3.1% to 1.7%, and its estimated monthly branded searches moved from 74.6K to 61.1K.
How did search popularity change for web analytics tools worldwide in September 2026?
2 changes
In September 2026, Hotjar gained estimated Share of Search among web analytics tools worldwide, from 1.8% to 3.3%.
Estimated monthly branded searches for Mixpanel worldwide fell 18.1% over 12 measured months, from 74.6K to 61.1K in September 2026.
Other head-to-heads among web analytics tools
Google Analytics vs PostHog: compare search popularityGoogle Analytics vs Microsoft Clarity: compare search popularity
- Google Analytics vs Hotjar: compare search popularity
- PostHog vs Hotjar: compare search popularity
- Microsoft Clarity vs Hotjar: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Hotjar’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.