How popular isMixpanel in search?
In August 2026, there were an estimated 41.1K branded searches for Mixpanel worldwide which is down 44.9% over the last 11 months. Mixpanel holds 13.6% estimated Share of Search among product analytics platforms worldwide and is ranked 2nd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
PostHog67.2%
Mixpanel13.6%Pendo12.4%
Contentsquare5%
Amplitude1.4%
Heap0.31%
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Which product analytics platforms compete with Mixpanel?
Share of Search by month for PostHog, Mixpanel, Pendo, Contentsquare. The figures are in the table below the chart.
View monthly share of search table
| Month | PostHog | Mixpanel | Pendo | Contentsquare | Amplitude | Heap |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 28.5% | 17.2% | 8.7% | 2.2% | 0.95% |
| Nov 2025 | 35.9% | 43.9% | 11.9% | 6% | 1.5% | 0.81% |
| Dec 2025 | 42.6% | 35% | 14.1% | 5.8% | 1.9% | 0.65% |
| Jan 2026 | 47.8% | 26.2% | 15.7% | 7.9% | 1.7% | 0.59% |
| Feb 2026 | 47.1% | 21.2% | 16.2% | 11.6% | 3.2% | 0.71% |
| Mar 2026 | 58.3% | 17.6% | 13.4% | 8% | 2.2% | 0.48% |
| Apr 2026 | 48.5% | 21.9% | 16.3% | 9.9% | 2.3% | 1.1% |
| May 2026 | 58.6% | 17.6% | 13.1% | 7.9% | 2.3% | 0.4% |
| Jun 2026 | 61.4% | 18.6% | 11.4% | 5.6% | 1.6% | 1.3% |
| Jul 2026 | 65.5% | 16.2% | 10.2% | 5.9% | 1.7% | 0.44% |
| Aug 2026 | 67.2% | 13.6% | 12.4% | 5% | 1.4% | 0.31% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.2% | 203K | -0.15% | +1.7 points | |
| 2, held 2nd | 13.6% | 41.1K | -18.2% | -2.6 points | |
| 3, held 3rd | 12.4% | 37.5K | +19% | +2.3 points | |
| 4, held 4th | 5% | 15.1K | -17.9% | -0.9 points | |
| 5, held 5th | 1.4% | 4.2K | -20.6% | -0.3 points | |
| 6, held 6th | 0.31% | 930 | -32.1% | -0.1 points |
1.
PostHog67.2%
held 1st · 203K estimated branded searches · -0.15% vs prior month · +1.7 points
2.
Mixpanel13.6%
held 2nd · 41.1K estimated branded searches · -18.2% vs prior month · -2.6 points
3.
12.4%
held 3rd · 37.5K estimated branded searches · +19% vs prior month · +2.3 points
5%
held 4th · 15.1K estimated branded searches · -17.9% vs prior month · -0.9 points
1.4%
held 5th · 4.2K estimated branded searches · -20.6% vs prior month · -0.3 points
6.
Heap0.31%
held 6th · 930 estimated branded searches · -32.1% vs prior month · -0.1 points
Compare search popularity between Mixpanel and its closest rivals
How has branded search demand for Mixpanel changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mixpanel worldwide fell from 74.6K to 41.1K.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics platforms worldwide decreased from 28.5% to 13.6%.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics platforms worldwide peaked at 43.9% in November 2025 and was lowest at 13.6% in August 2026.
How did search popularity change for product analytics platforms worldwide in August 2026?
6 changes
In August 2026, Pendo gained estimated Share of Search among product analytics platforms worldwide, from 10.2% to 12.4%.
In August 2026, PostHog gained estimated Share of Search among product analytics platforms worldwide, from 65.5% to 67.2%.
In August 2026, Mixpanel lost estimated Share of Search among product analytics platforms worldwide, from 16.2% to 13.6%.
In August 2026, Contentsquare lost estimated Share of Search among product analytics platforms worldwide, from 5.9% to 5%.
Estimated monthly branded searches for Heap worldwide fell 62.7% over 11 measured months, from 2.5K to 930 in August 2026.
Estimated monthly branded searches for Amplitude worldwide fell 27.6% over 11 measured months, from 5.8K to 4.2K in August 2026.
How is Mixpanel measured?
Brandwave collects information about searches that people make online using Mixpanel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- mixpanel
- mixpanel analytics
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Is Mixpanel your brand?
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