Brandwave

Adobe Workfront vs Mixpanel:Which is more popular?

In September 2026, Mixpanel had more branded searches than Adobe Workfront among customer journey analytics worldwide. Mixpanel had about 61,100 branded searches, while Adobe Workfront had 9,900. Mixpanel made up 21.3% of all customer journey analytics searches we track, and Adobe Workfront accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about customer journey analytics, Mixpanel appeared in two of the five answers and Adobe Workfront in one. Mixpanel was mentioned before Adobe Workfront in every answer that named either.

Among customer journey analytics worldwide in September 2026

Who do people search for more?

Mixpanel, about 6 searches for every 1 for Adobe Workfront

Mixpanel 61.1K searchesAdobe Workfront 9.9K searches

Who does AI mention more?

Mixpanel, mentioned in 2 of 5 answers, Adobe Workfront in 1

Mixpanel in 2 of 5Adobe Workfront in 1 of 5

Who does AI recommend more?

Mixpanel, named ahead of Adobe Workfront in 2 of 2 answers

Mixpanel first in 2Adobe Workfront never first

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Top customer journey analytics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Workfront was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mixpanel was listed before Adobe Workfront in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Contentsquare1st
  2. Amplitude2nd
  3. Mixpanel3rd
  4. UXPressia4th
  5. Fullstory5th
  6. Glassbox6th
  7. CSG–
  8. Thunderhead–
  9. Adobe Workfront–
  10. ClickFox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fullstory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UXPressia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glassbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Workfront1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CSG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thunderhead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ClickFox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer journey analytics

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Workfront or Mixpanel more popular in search?

This chart shows how often people search Google for Adobe Workfront and Mixpanel by name. Each line represents a brand's share of searches for all ten customer journey analytics we track, month by month, from English-language searches worldwide.

Adobe Workfront and Mixpanel among customer journey analytics worldwide, by month

Share of searches by month for Mixpanel, Adobe Workfront. The figures are in the table below the chart.

View monthly share of searches table
MonthCSGMixpanelContentsquareThunderheadFullstoryAdobe WorkfrontUXPressiaAmplitudeClickFoxGlassbox
Oct 202569.6%14.1%4.2%4.2%3.5%2.3%1%1.1%0.03%<0.01%
Nov 202554.4%30%4%4%3.3%2.2%0.97%1.1%0.04%<0.01%
Dec 202556.7%25.7%4.2%5.1%3.5%2.3%1%1.4%0.04%<0.01%
Jan 202675.9%12.6%3.7%2.5%2.1%1.7%0.61%0.84%0.03%<0.01%
Feb 202680.2%7.4%4%2.6%1.8%2.2%0.64%1.1%0.03%<0.01%
Mar 202661.9%15.5%6.8%5.6%3.2%3.7%1.1%2%0.04%<0.01%
Apr 202661.6%15.4%6.8%5.5%3.9%3.7%1.3%1.6%0.04%<0.01%
May 202661.3%15.3%6.7%6.7%3.2%3.7%1.1%2%0.04%0.01%
Jun 202656.6%21%6.2%5.1%5.2%3.4%0.65%1.8%0.06%0.01%
Jul 202655%20.5%7.4%6%4.1%4%0.77%2.2%0.06%<0.01%
Aug 202661%15.2%5.5%6.7%5.5%3.7%0.89%1.5%0.05%<0.01%
Sep 202657.7%21.3%6.3%5.2%3.5%3.5%1.3%1.2%0.05%<0.01%

How has the Adobe Workfront and Mixpanel comparison changed over the last 12 months?

3 findings

How did search popularity change for customer journey analytics worldwide in September 2026?

2 changes

  1. In September 2026, Mixpanel gained share of searches among customer journey analytics worldwide, from 15.2% to 21.3%.

  2. Estimated monthly branded searches for Adobe Workfront worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Workfront’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Workfront

1 branded search term

  • adobe workfront

Mixpanel

2 branded search terms

  • mixpanel
  • mixpanel analytics

How the Brand Demand Index is measured

Other head-to-heads among customer journey analytics

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