Brandwave

How popular isFullstory in search?

In September 2026, people searched for Fullstory by name about 10,100 times worldwide, a 45.2% decrease from the previous year. These searches made up 3.5% of all global customer journey analytics searches, placing Fullstory fifth out of ten analytics. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. CSG57.7%
  2. Mixpanel21.3%
  3. Contentsquare6.3%
  4. Thunderhead5.2%
  5. Fullstory3.5%
  6. Adobe Workfront3.5%
  7. UXPressia1.3%
  8. Amplitude1.2%
  9. ClickFox0.05%
  10. Glassbox<0.01%
Fullstory website (opens in a new tab)

Follow Fullstory and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which customer journey analytics compete with Fullstory?

Fullstory against customer journey analytics worldwide, by month

Share of searches by month for CSG, Mixpanel, Contentsquare, Thunderhead, Fullstory, Adobe Workfront. The figures are in the table below the chart.

View monthly share of searches table
MonthCSGMixpanelContentsquareThunderheadFullstoryAdobe WorkfrontUXPressiaAmplitudeClickFoxGlassbox
Oct 202569.6%14.1%4.2%4.2%3.5%2.3%1%1.1%0.03%<0.01%
Nov 202554.4%30%4%4%3.3%2.2%0.97%1.1%0.04%<0.01%
Dec 202556.7%25.7%4.2%5.1%3.5%2.3%1%1.4%0.04%<0.01%
Jan 202675.9%12.6%3.7%2.5%2.1%1.7%0.61%0.84%0.03%<0.01%
Feb 202680.2%7.4%4%2.6%1.8%2.2%0.64%1.1%0.03%<0.01%
Mar 202661.9%15.5%6.8%5.6%3.2%3.7%1.1%2%0.04%<0.01%
Apr 202661.6%15.4%6.8%5.5%3.9%3.7%1.3%1.6%0.04%<0.01%
May 202661.3%15.3%6.7%6.7%3.2%3.7%1.1%2%0.04%0.01%
Jun 202656.6%21%6.2%5.1%5.2%3.4%0.65%1.8%0.06%0.01%
Jul 202655%20.5%7.4%6%4.1%4%0.77%2.2%0.06%<0.01%
Aug 202661%15.2%5.5%6.7%5.5%3.7%0.89%1.5%0.05%<0.01%
Sep 202657.7%21.3%6.3%5.2%3.5%3.5%1.3%1.2%0.05%<0.01%

  1. 1.CSG

    57.7%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Mixpanel

    21.3%

    Held 2nd. 61.1K estimated branded searches, +48.7% vs prior month. Share +6.2 points.

  3. 3.Contentsquare

    6.3%

    Moved from 5th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  4. 4.Thunderhead

    5.2%

    Moved from 3rd to 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.Fullstory

    3.5%

    Moved from 4th to 5th. 10.1K estimated branded searches, -32.6% vs prior month. Share -2 points.

  6. 6.Adobe Workfront

    3.5%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.UXPressia

    1.3%

    Moved from 8th to 7th. 3.6K estimated branded searches, +50% vs prior month. Share +0.4 points.

  8. 8.Amplitude

    1.2%

    Moved from 7th to 8th. 3.4K estimated branded searches, -19.3% vs prior month. Share -0.4 points.

  9. 9.ClickFox

    0.05%

    Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Glassbox

    <0.01%

    Held 10th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fullstory and its closest rivals

Every comparison with Fullstory

20 comparisons

How has branded search demand for Fullstory changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fullstory worldwide fell from 18.5K to 10.1K.
  • Across the 12 months ending September 2026, Fullstory’s share of searches among customer journey analytics worldwide peaked at 5.5% in August 2026 and was lowest at 1.8% in February 2026.

How did search popularity change for customer journey analytics worldwide in September 2026?

6 changes

  1. In September 2026, Contentsquare overtook Thunderhead and Fullstory to rank 3rd among customer journey analytics worldwide, with 6.3% of the searches.

  2. In September 2026, Mixpanel gained share of searches among customer journey analytics worldwide, from 15.2% to 21.3%.

  3. In September 2026, CSG lost share of searches among customer journey analytics worldwide, from 61% to 57.7%.

  4. In September 2026, Fullstory lost share of searches among customer journey analytics worldwide, from 5.5% to 3.5%.

  5. In September 2026, Thunderhead lost share of searches among customer journey analytics worldwide, from 6.7% to 5.2%.

  6. UXPressia’s share of searches among customer journey analytics worldwide has gained ground for 3 months in a row, from 0.65% to 1.3% in September 2026.

How are Fullstory’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fullstory’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fullstory
  • fullstory session replay
  • fullstory software

Do you work for Fullstory? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fullstory compete?

Fullstory is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heatmap tools6th of 91.7%Show ranking
Session replay tools6th of 91.7%Show ranking
Product analytics platforms5th of 72.7%Show ranking
Customer journey analytics5th of 103.5%Shown above
Digital experience analytics platforms4th of 83.8%Show ranking
Creator with pink hair and a pink jacket

Is Fullstory your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free