Brandwave

Adobe Customer Journey Analytics vs Fullstory:Which is more popular?

In September 2026, Fullstory had more branded searches than Adobe Customer Journey Analytics among customer journey analytics worldwide. Fullstory had about 10,100 branded searches, while Adobe Customer Journey Analytics had 1,300. Fullstory made up 3.5% of all customer journey analytics searches we track, and Adobe Customer Journey Analytics accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about customer journey analytics, Adobe Customer Journey Analytics appeared in four of the five answers and Fullstory in two. Adobe Customer Journey Analytics was mentioned before Fullstory in every answer that named either.

Among customer journey analytics worldwide in September 2026

Who do people search for more?

Fullstory, about 8 searches for every 1 for Adobe Customer Journey Analytics

Fullstory 10.1K searchesAdobe Customer Journey Analytics 1.3K searches

Who does AI mention more?

Adobe Customer Journey Analytics, mentioned in 4 of 5 answers, Fullstory in 2

Adobe Customer Journey Analytics in 4 of 5Fullstory in 2 of 5

Who does AI recommend more?

Adobe Customer Journey Analytics, named ahead of Fullstory in 3 of 3 answers

Adobe Customer Journey Analytics first in 3Fullstory never first

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Top customer journey analytics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Customer Journey Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fullstory was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Customer Journey Analytics was listed before Fullstory in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Customer Journey Analytics1st
  2. Fullstory2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about customer journey analytics

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Customer Journey Analytics or Fullstory more popular in search?

This chart shows how often people search Google for Adobe Customer Journey Analytics and Fullstory by name. Each line represents a brand's share of searches for all 11 customer journey analytics brands we track, month by month, from English-language searches worldwide.

Adobe Customer Journey Analytics and Fullstory among customer journey analytics worldwide, by month

Share of searches by month for Fullstory, Adobe Customer Journey Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthFullstoryAdobe Customer Journey Analytics
Nov 20253.3%0.19%
Dec 20253.5%0.37%
Jan 20262.1%0.22%
Feb 20261.8%0.28%
Mar 20263.2%0.58%
Apr 20263.9%0.49%
May 20263.1%1.1%
Jun 20265.2%0.65%
Jul 20264.1%0.53%
Aug 20265.5%0.37%
Sep 20263.5%0.45%
Oct 2026——

How has branded search for Adobe Customer Journey Analytics and Fullstory changed worldwide over the last 12 months?

3 findings

How did search popularity change for customer journey analytics worldwide in September 2026?

3 changes

  1. In September 2026, Contentsquare overtook Thunderhead and Fullstory to rank 3rd among customer journey analytics worldwide, with 6.3% of the searches.

  2. In September 2026, Fullstory lost share of searches among customer journey analytics worldwide, from 5.5% to 3.5%.

  3. Estimated monthly branded searches for Adobe Customer Journey Analytics worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in September 2026.

How are Adobe Customer Journey Analytics’ and Fullstory’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Adobe Customer Journey Analytics’ and Fullstory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Customer Journey Analytics

1 branded search term

  • adobe customer journey analytics

Fullstory

3 branded search terms

  • fullstory
  • fullstory session replay
  • fullstory software

How the Brand Demand Index is measured

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