Customer journey analytics:Which brands are most popular in search?
In August 2026, CSG was the most searched among customer journey analytics worldwide, with an estimated 165K branded searches and 60.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
CSG60.7%- Pointillist22.3%
Adobe Workfront10.3%
- Thunderhead6.7%
ClickFox0.05%
Follow customer journey analytics and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the platforms that map customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CSG, Pointillist, Adobe Workfront, Thunderhead. The figures are in the table below the chart.
View monthly share of search table
| Month | CSG | Pointillist | Adobe Workfront | Thunderhead | ClickFox |
|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 14.7% | 7.8% | 4.4% | 0.03% |
| Nov 2025 | 66.4% | 20% | 8.7% | 4.9% | 0.05% |
| Dec 2025 | 65.7% | 19.8% | 8.6% | 5.9% | 0.05% |
| Jan 2026 | 78.8% | 13% | 5.6% | 2.6% | 0.03% |
| Feb 2026 | 78.5% | 12.9% | 6% | 2.6% | 0.03% |
| Mar 2026 | 61.3% | 22.6% | 10.5% | 5.5% | 0.04% |
| Apr 2026 | 58.4% | 26.3% | 10% | 5.3% | 0.04% |
| May 2026 | 57.9% | 25.9% | 9.8% | 6.3% | 0.04% |
| Jun 2026 | 60.5% | 22.2% | 11.8% | 5.4% | 0.06% |
| Jul 2026 | 59.4% | 21.8% | 12.3% | 6.5% | 0.06% |
| Aug 2026 | 60.7% | 22.3% | 10.3% | 6.7% | 0.05% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 165K | +22.2% | +1.4 points | |
| 2, held 2nd | 22.3% | 60.5K | +22.2% | +0.5 points | |
| 3, held 3rd | 10.3% | 28K | 0% | -2 points | |
| 4, held 4th | 6.7% | 18.1K | +22.3% | +0.2 points | |
| 5, held 5th | 0.05% | 140 | 0% | 0 points |
1.
CSG60.7%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
22.3%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
10.3%
Held 3rd. 28K estimated branded searches, 0% vs prior month. Share -2 points.
6.7%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
5.
ClickFox0.05%
Held 5th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- CSG vs Pointillist: compare search popularity
- CSG vs Thunderhead: compare search popularity
- Pointillist vs Thunderhead: compare search popularity
- Compare any of these brands
Which brand is most popular in search among customer journey analytics worldwide?
5 brands
In August 2026, CSG was the most searched among customer journey analytics worldwide, with an estimated 165K branded searches and 60.7% estimated Share of Search within this set. Pointillist is in 2nd place, 38.5 percentage points behind at 22.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| CSG | 73.1% → 60.7% | 78.8%Jan 2026 | 57.9%May 2026 | 1st |
| Pointillist | 14.7% → 22.3% | 26.3%Apr 2026 | 12.9%Feb 2026 | 2nd |
| Adobe Workfront | 7.8% → 10.3% | 12.3%Jul 2026 | 5.6%Jan 2026 | 3rd |
| Thunderhead | 4.4% → 6.7% | 6.7%Aug 2026 | 2.6%Feb 2026 | 4th |
| ClickFox | 0.03% → 0.05% | 0.06%Jun 2026 | 0.03%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, CSG’s estimated Share of Search among customer journey analytics worldwide decreased from 73.1% to 60.7%.
- Across the 11 months ending August 2026, Pointillist’s estimated Share of Search among customer journey analytics worldwide increased from 14.7% to 22.3%.
- Across the 11 months ending August 2026, Adobe Workfront’s estimated Share of Search among customer journey analytics worldwide increased from 7.8% to 10.3%.
- Across the 11 months ending August 2026, Thunderhead’s estimated Share of Search among customer journey analytics worldwide increased from 4.4% to 6.7%.
- Across the 11 months ending August 2026, CSG’s estimated Share of Search among customer journey analytics worldwide peaked at 78.8% in January 2026 and was lowest at 57.9% in May 2026.
- Across the 11 months ending August 2026, Pointillist’s estimated Share of Search among customer journey analytics worldwide peaked at 26.3% in April 2026 and was lowest at 12.9% in February 2026.
- Across the 11 months ending August 2026, Adobe Workfront’s estimated Share of Search among customer journey analytics worldwide peaked at 12.3% in July 2026 and was lowest at 5.6% in January 2026.
- Across the 11 months ending August 2026, Thunderhead’s estimated Share of Search among customer journey analytics worldwide peaked at 6.7% in August 2026 and was lowest at 2.6% in February 2026.
- Across the 11 months ending August 2026, ClickFox held steady: its estimated Share of Search among customer journey analytics worldwide moved less than 0.5 percentage points.
How did search popularity change for customer journey analytics worldwide in August 2026?
5 changes
In August 2026, CSG gained estimated Share of Search among customer journey analytics worldwide, from 59.4% to 60.7%.
In August 2026, Pointillist gained estimated Share of Search among customer journey analytics worldwide, from 21.8% to 22.3%.
In August 2026, Adobe Workfront lost estimated Share of Search among customer journey analytics worldwide, from 12.3% to 10.3%.
Estimated monthly branded searches for Thunderhead worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for ClickFox worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.