Brandwave

How popular isMixpanel?

In September 2026, people searched for Mixpanel by name about 61,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 21.3% of all global customer journey analytics searches, placing Mixpanel second out of ten analytics. When we asked both ChatGPT and Google AI Overviews about customer journey analytics, Mixpanel appeared in two of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Mixpanel is the second most searched of 10 competitors and the third most recommended in AI answers.

  1. CSGShare of searches 57.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MixpanelShare of searches 21.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. ContentsquareShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. ThunderheadShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FullstoryShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top customer journey analytics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mixpanel is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Contentsquare1st
  2. Amplitude2nd
  3. Mixpanel3rd
  4. UXPressia4th
  5. Fullstory5th
  6. Glassbox6th
  7. CSG–
  8. Thunderhead–
  9. Adobe Workfront–
  10. ClickFox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fullstory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UXPressia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glassbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Workfront1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CSG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thunderhead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ClickFox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer journey analytics

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which customer journey analytics compete with Mixpanel?

Mixpanel against customer journey analytics worldwide, by month

Share of searches by month for CSG, Mixpanel, Contentsquare, Thunderhead, Fullstory, Adobe Workfront. The figures are in the table below the chart.

View monthly share of searches table
MonthCSGMixpanelContentsquareThunderheadFullstoryAdobe WorkfrontUXPressiaAmplitudeClickFoxGlassbox
Oct 202569.6%14.1%4.2%4.2%3.5%2.3%1%1.1%0.03%<0.01%
Nov 202554.4%30%4%4%3.3%2.2%0.97%1.1%0.04%<0.01%
Dec 202556.7%25.7%4.2%5.1%3.5%2.3%1%1.4%0.04%<0.01%
Jan 202675.9%12.6%3.7%2.5%2.1%1.7%0.61%0.84%0.03%<0.01%
Feb 202680.2%7.4%4%2.6%1.8%2.2%0.64%1.1%0.03%<0.01%
Mar 202661.9%15.5%6.8%5.6%3.2%3.7%1.1%2%0.04%<0.01%
Apr 202661.6%15.4%6.8%5.5%3.9%3.7%1.3%1.6%0.04%<0.01%
May 202661.3%15.3%6.7%6.7%3.2%3.7%1.1%2%0.04%0.01%
Jun 202656.6%21%6.2%5.1%5.2%3.4%0.65%1.8%0.06%0.01%
Jul 202655%20.5%7.4%6%4.1%4%0.77%2.2%0.06%<0.01%
Aug 202661%15.2%5.5%6.7%5.5%3.7%0.89%1.5%0.05%<0.01%
Sep 202657.7%21.3%6.3%5.2%3.5%3.5%1.3%1.2%0.05%<0.01%

  1. 1.CSG

    57.7%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Mixpanel

    21.3%

    Held 2nd. 61.1K estimated branded searches, +48.7% vs prior month. Share +6.2 points.

  3. 3.Contentsquare

    6.3%

    Moved from 5th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  4. 4.Thunderhead

    5.2%

    Moved from 3rd to 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.Fullstory

    3.5%

    Moved from 4th to 5th. 10.1K estimated branded searches, -32.6% vs prior month. Share -2 points.

  6. 6.Adobe Workfront

    3.5%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.UXPressia

    1.3%

    Moved from 8th to 7th. 3.6K estimated branded searches, +50% vs prior month. Share +0.4 points.

  8. 8.Amplitude

    1.2%

    Moved from 7th to 8th. 3.4K estimated branded searches, -19.3% vs prior month. Share -0.4 points.

  9. 9.ClickFox

    0.05%

    Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Glassbox

    <0.01%

    Held 10th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mixpanel and its closest rivals

Every comparison with Mixpanel

40 comparisons

How has branded search demand for Mixpanel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mixpanel worldwide fell from 74.6K to 61.1K.
  • Across the 12 months ending September 2026, Mixpanel’s share of searches among customer journey analytics worldwide increased from 14.1% to 21.3%.
  • Across the 12 months ending September 2026, Mixpanel’s share of searches among customer journey analytics worldwide peaked at 30% in November 2025 and was lowest at 7.4% in February 2026.

How did search popularity change for customer journey analytics worldwide in September 2026?

6 changes

  1. In September 2026, Contentsquare overtook Thunderhead and Fullstory to rank 3rd among customer journey analytics worldwide, with 6.3% of the searches.

  2. In September 2026, Mixpanel gained share of searches among customer journey analytics worldwide, from 15.2% to 21.3%.

  3. In September 2026, CSG lost share of searches among customer journey analytics worldwide, from 61% to 57.7%.

  4. In September 2026, Fullstory lost share of searches among customer journey analytics worldwide, from 5.5% to 3.5%.

  5. In September 2026, Thunderhead lost share of searches among customer journey analytics worldwide, from 6.7% to 5.2%.

  6. UXPressia’s share of searches among customer journey analytics worldwide has gained ground for 3 months in a row, from 0.65% to 1.3% in September 2026.

How are Mixpanel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mixpanel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mixpanel
  • mixpanel analytics

Do you work for Mixpanel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mixpanel compete?

Mixpanel is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools6th of 131.6%Show ranking
Marketing analytics platforms4th of 122.3%Show ranking
Product analytics platforms2nd of 716.4%Show ranking
Customer analytics platforms2nd of 617.6%Show ranking
Customer journey analytics2nd of 1021.3%Shown above
Digital experience analytics platforms2nd of 822.9%Show ranking
Subscription analytics platforms2nd of 829.2%Show ranking
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