CSG vs Mixpanel:Which is more popular?
In September 2026, CSG had more branded searches than Mixpanel among customer journey analytics worldwide. CSG had about 165,000 branded searches, while Mixpanel had 61,100. CSG made up 57.7% of all customer journey analytics searches we track, and Mixpanel accounted for 21.3%. When we asked ChatGPT and Google AI Overviews about customer journey analytics, Mixpanel appeared in two of the five answers and CSG in none.
Who do people search for more?
CSG, about 3 searches for every 1 for Mixpanel
Who does AI mention more?
Mixpanel, mentioned in 2 of 5 answers, CSG in 0
Who does AI recommend more?
Mixpanel, the only one of the two named
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Top customer journey analytics in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CSG did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fullstory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UXPressia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amplitude2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glassbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Workfront1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CSG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thunderhead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ClickFox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer journey analytics
5 answers
Asked ChatGPT
“Which customer journey analytics platform should I use?”
Asked ChatGPT
“What are the best customer journey analytics platforms?”
Asked ChatGPT
“What's the best customer journey analytics platform for customer journey mapping?”
Searched Google, AI Overview
“customer journey analytics”
Searched Google, AI Overview
“customer journey mapping software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CSG or Mixpanel more popular in search?
This chart shows how often people search Google for CSG and Mixpanel by name. Each line represents a brand's share of searches for all ten customer journey analytics we track, month by month, from English-language searches worldwide.
Share of searches by month for CSG, Mixpanel. The figures are in the table below the chart.
View monthly share of searches table
| Month | CSG | Mixpanel | Contentsquare | Thunderhead | Fullstory | Adobe Workfront | UXPressia | Amplitude | ClickFox | Glassbox |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.6% | 14.1% | 4.2% | 4.2% | 3.5% | 2.3% | 1% | 1.1% | 0.03% | <0.01% |
| Nov 2025 | 54.4% | 30% | 4% | 4% | 3.3% | 2.2% | 0.97% | 1.1% | 0.04% | <0.01% |
| Dec 2025 | 56.7% | 25.7% | 4.2% | 5.1% | 3.5% | 2.3% | 1% | 1.4% | 0.04% | <0.01% |
| Jan 2026 | 75.9% | 12.6% | 3.7% | 2.5% | 2.1% | 1.7% | 0.61% | 0.84% | 0.03% | <0.01% |
| Feb 2026 | 80.2% | 7.4% | 4% | 2.6% | 1.8% | 2.2% | 0.64% | 1.1% | 0.03% | <0.01% |
| Mar 2026 | 61.9% | 15.5% | 6.8% | 5.6% | 3.2% | 3.7% | 1.1% | 2% | 0.04% | <0.01% |
| Apr 2026 | 61.6% | 15.4% | 6.8% | 5.5% | 3.9% | 3.7% | 1.3% | 1.6% | 0.04% | <0.01% |
| May 2026 | 61.3% | 15.3% | 6.7% | 6.7% | 3.2% | 3.7% | 1.1% | 2% | 0.04% | 0.01% |
| Jun 2026 | 56.6% | 21% | 6.2% | 5.1% | 5.2% | 3.4% | 0.65% | 1.8% | 0.06% | 0.01% |
| Jul 2026 | 55% | 20.5% | 7.4% | 6% | 4.1% | 4% | 0.77% | 2.2% | 0.06% | <0.01% |
| Aug 2026 | 61% | 15.2% | 5.5% | 6.7% | 5.5% | 3.7% | 0.89% | 1.5% | 0.05% | <0.01% |
| Sep 2026 | 57.7% | 21.3% | 6.3% | 5.2% | 3.5% | 3.5% | 1.3% | 1.2% | 0.05% | <0.01% |
How has the CSG and Mixpanel comparison changed over the last 12 months?
3 findings
- CSG was ahead of Mixpanel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CSG’s share of searches among customer journey analytics worldwide moved from 69.6% to 57.7%, and its estimated monthly branded searches moved from 368K to 165K.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among customer journey analytics worldwide moved from 14.1% to 21.3%, and its estimated monthly branded searches moved from 74.6K to 61.1K.
How did search popularity change for customer journey analytics worldwide in September 2026?
2 changes
In September 2026, Mixpanel gained share of searches among customer journey analytics worldwide, from 15.2% to 21.3%.
In September 2026, CSG lost share of searches among customer journey analytics worldwide, from 61% to 57.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CSG’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer journey analytics
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