Brandwave

How popular isMixpanel?

In September 2026, people searched for Mixpanel by name about 61,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 29.2% of all global subscription analytics platform searches, placing Mixpanel second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about subscription analytics platforms, Mixpanel appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Mixpanel is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. RevenueCatShare of searches 64.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. MixpanelShare of searches 29.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. MaxioShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. ChartMogulShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. YouniumShare of searches 0.76%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top subscription analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mixpanel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mixpanel is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ChartMogul1st
  2. Baremetrics2nd
  3. ProfitWell Metrics3rd
  4. RevenueCat4th
  5. Mixpanel5th
  6. Maxio6th
  7. Younium–
  8. Subscript–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ChartMogul4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baremetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maxio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProfitWell Metrics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RevenueCat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Younium0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Subscript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subscription analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which subscription analytics platforms compete with Mixpanel?

Mixpanel against subscription analytics platforms worldwide, by month

Share of searches by month for RevenueCat, Mixpanel, Maxio. The figures are in the table below the chart.

View monthly share of searches table
MonthRevenueCatMixpanelMaxioChartMogulYouniumProfitWell MetricsBaremetricsSubscript
Oct 202534.2%51.5%5.6%3.7%1.3%2.1%1.7%0.02%
Nov 202528.3%63.5%3.1%2.1%0.75%1.2%1.1%0.01%
Dec 202535.9%54.2%3.9%2.6%0.77%1.5%1.1%0.01%
Jan 202648.3%39.9%4.3%2.9%0.85%2.4%1.3%0.01%
Feb 202660.5%27.5%4.4%3.6%1.1%1.6%1.3%<0.01%
Mar 202661%27.9%4.5%3%0.89%1.4%1.3%0.01%
Apr 202662.3%28.5%3.7%2.5%0.74%1.1%1.1%<0.01%
May 202665.7%24.6%3.9%2.6%0.78%1.2%1.1%<0.01%
Jun 202658.8%32.8%3.5%2.4%0.7%0.87%0.86%0.01%
Jul 202667.7%25.2%3.3%1.8%0.44%0.82%0.8%<0.01%
Aug 202671%21.6%3.5%1.9%0.68%0.7%0.68%<0.01%
Sep 202664.5%29.2%2.6%1.7%0.76%0.64%0.62%<0.01%

  1. 1.RevenueCat

    64.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6.5 points.

  2. 2.Mixpanel

    29.2%

    Held 2nd. 61.1K estimated branded searches, +48.7% vs prior month. Share +7.6 points.

  3. 3.Maxio

    2.6%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.ChartMogul

    1.7%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Younium

    0.76%

    Moved from 7th to 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  6. 6.ProfitWell Metrics

    0.64%

    Moved from 5th to 6th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Baremetrics

    0.62%

    Moved from 6th to 7th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Subscript

    <0.01%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mixpanel and its closest rivals

Every comparison with Mixpanel

38 comparisons

How has branded search demand for Mixpanel changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mixpanel worldwide fell from 74.6K to 61.1K.
  • Across the 12 months ending September 2026, Mixpanel’s share of searches among subscription analytics platforms worldwide decreased from 51.5% to 29.2%.
  • Across the 12 months ending September 2026, Mixpanel’s share of searches among subscription analytics platforms worldwide peaked at 63.5% in November 2025 and was lowest at 21.6% in August 2026.
  • Across the 12 months ending September 2026, Mixpanel fell from 1st to 2nd among subscription analytics platforms worldwide.

How did search popularity change for subscription analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Mixpanel gained share of searches among subscription analytics platforms worldwide, from 21.6% to 29.2%.

  2. In September 2026, RevenueCat lost share of searches among subscription analytics platforms worldwide, from 71% to 64.5%.

  3. In September 2026, Maxio lost share of searches among subscription analytics platforms worldwide, from 3.5% to 2.6%.

  4. In September 2026, Younium rose from 7th to 5th among subscription analytics platforms worldwide.

  5. In September 2026, Baremetrics fell from 6th to 7th among subscription analytics platforms worldwide.

  6. In September 2026, ProfitWell Metrics fell from 5th to 6th among subscription analytics platforms worldwide.

How are Mixpanel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mixpanel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mixpanel
  • mixpanel analytics

Do you work for Mixpanel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mixpanel compete?

Mixpanel is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools5th of 111.7%Show ranking
Marketing analytics platforms4th of 122.3%Show ranking
Product analytics platforms2nd of 716.4%Show ranking
Customer analytics platforms2nd of 617.6%Show ranking
Customer journey analytics2nd of 1021.3%Show ranking
Digital experience analytics platforms2nd of 822.9%Show ranking
Subscription analytics platforms2nd of 829.2%Shown above
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