Brandwave

Adobe Customer Journey Analytics vs Mixpanel:Which is more popular?

In September 2026, Mixpanel had more branded searches than Adobe Customer Journey Analytics among customer journey analytics worldwide. Mixpanel had about 61,100 branded searches, while Adobe Customer Journey Analytics had 1,300. Mixpanel made up 21.3% of all customer journey analytics searches we track, and Adobe Customer Journey Analytics accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about customer journey analytics, Adobe Customer Journey Analytics appeared in four of the five answers and Mixpanel in two. Adobe Customer Journey Analytics was mentioned before Mixpanel in two out of three answers that named either.

Among customer journey analytics worldwide in September 2026

Who do people search for more?

Mixpanel, about 47 searches for every 1 for Adobe Customer Journey Analytics

Mixpanel 61.1K searchesAdobe Customer Journey Analytics 1.3K searches

Who does AI mention more?

Adobe Customer Journey Analytics, mentioned in 4 of 5 answers, Mixpanel in 2

Adobe Customer Journey Analytics in 4 of 5Mixpanel in 2 of 5

Who does AI recommend more?

Adobe Customer Journey Analytics, named ahead of Mixpanel in 2 of 3 answers

Adobe Customer Journey Analytics first in 2Mixpanel first in 1

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Top customer journey analytics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Customer Journey Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Customer Journey Analytics was listed before Mixpanel in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Customer Journey Analytics1st
  2. Mixpanel2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Customer Journey Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer journey analytics

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Customer Journey Analytics or Mixpanel more popular in search?

This chart shows how often people search Google for Adobe Customer Journey Analytics and Mixpanel by name. Each line represents a brand's share of searches for all 11 customer journey analytics brands we track, month by month, from English-language searches worldwide.

Adobe Customer Journey Analytics and Mixpanel among customer journey analytics worldwide, by month

Share of searches by month for Mixpanel, Adobe Customer Journey Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthMixpanelAdobe Customer Journey Analytics
Nov 202529.9%0.19%
Dec 202525.7%0.37%
Jan 202612.6%0.22%
Feb 20267.3%0.28%
Mar 202615.4%0.58%
Apr 202615.4%0.49%
May 202615.1%1.1%
Jun 202620.9%0.65%
Jul 202620.3%0.53%
Aug 202615.1%0.37%
Sep 202621.3%0.45%
Oct 2026——

How has branded search for Adobe Customer Journey Analytics and Mixpanel changed worldwide over the last 12 months?

3 findings

How did search popularity change for customer journey analytics worldwide in September 2026?

2 changes

  1. In September 2026, Mixpanel gained share of searches among customer journey analytics worldwide, from 15.1% to 21.3%.

  2. Estimated monthly branded searches for Adobe Customer Journey Analytics worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in September 2026.

How are Adobe Customer Journey Analytics’ and Mixpanel’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Customer Journey Analytics’ and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Customer Journey Analytics

1 branded search term

  • adobe customer journey analytics

Mixpanel

2 branded search terms

  • mixpanel
  • mixpanel analytics

How the Brand Demand Index is measured

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