Fullstory vs Heap:Which is more popular?
In September 2026, Fullstory had more branded searches than Heap among product analytics platforms worldwide. Fullstory had about 9,990 branded searches, while Heap had 920. Fullstory made up 2.7% of all product analytics platform searches we track, and Heap accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about product analytics platforms, Heap appeared in three of the five answers and Fullstory in two. Heap was mentioned before Fullstory in two out of three answers that named either.
Who do people search for more?
Fullstory, about 11 searches for every 1 for Heap
Who does AI mention more?
Heap, mentioned in 3 of 5 answers, Fullstory in 2
Who does AI recommend more?
Heap, named ahead of Fullstory in 2 of 3 answers
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Top product analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heap was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fullstory was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Heap was listed before Fullstory in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PostHog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mixpanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amplitude5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pendo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Heap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product analytics platforms
5 answers
Asked ChatGPT
“Which product analytics platform should I use?”
Asked ChatGPT
“What are the best product analytics platforms?”
Asked ChatGPT
“What's the best product analytics platform for user behaviour?”
Searched Google, AI Overview
“product analytics platform”
Searched Google, AI Overview
“product analytics software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fullstory or Heap more popular in search?
This chart shows how often people search Google for Fullstory and Heap by name. Each line represents a brand's share of searches for all seven product analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Fullstory, Heap. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Mixpanel | Pendo | Contentsquare | Fullstory | Amplitude | Heap |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 26.7% | 16.1% | 8% | 6.5% | 2.1% | 0.89% |
| Nov 2025 | 34.3% | 41.9% | 11.3% | 5.6% | 4.6% | 1.5% | 0.77% |
| Dec 2025 | 40.7% | 33.5% | 13.5% | 5.4% | 4.5% | 1.8% | 0.62% |
| Jan 2026 | 45.9% | 25.2% | 15.1% | 7.5% | 4.1% | 1.7% | 0.56% |
| Feb 2026 | 44.9% | 20.2% | 15.4% | 10.9% | 4.9% | 3.1% | 0.68% |
| Mar 2026 | 56.4% | 17% | 13% | 7.5% | 3.5% | 2.2% | 0.46% |
| Apr 2026 | 46.1% | 20.8% | 15.5% | 9.2% | 5.1% | 2.2% | 1% |
| May 2026 | 56.7% | 17.1% | 12.7% | 7.5% | 3.5% | 2.2% | 0.38% |
| Jun 2026 | 58.8% | 17.8% | 10.9% | 5.3% | 4.3% | 1.5% | 1.3% |
| Jul 2026 | 63.5% | 15.7% | 9.9% | 5.7% | 3.1% | 1.7% | 0.43% |
| Aug 2026 | 64.1% | 13% | 11.9% | 4.7% | 4.7% | 1.3% | 0.29% |
| Sep 2026 | 66.4% | 16.4% | 8.5% | 4.9% | 2.7% | 0.91% | 0.25% |
How has the Fullstory and Heap comparison changed over the last 12 months?
3 findings
- Fullstory was ahead of Heap in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fullstory’s share of searches among product analytics platforms worldwide moved from 6.5% to 2.7%, and its estimated monthly branded searches moved from 18.3K to 10K.
- Across the 12 months ending September 2026, Heap’s share of searches among product analytics platforms worldwide moved from 0.89% to 0.25%, and its estimated monthly branded searches moved from 2.5K to 920.
How did search popularity change for product analytics platforms worldwide in September 2026?
2 changes
In September 2026, Fullstory lost share of searches among product analytics platforms worldwide, from 4.7% to 2.7%.
Heap’s share of searches among product analytics platforms worldwide has lost ground for 3 months in a row, from 1.3% to 0.25% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fullstory’s and Heap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among product analytics platforms
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