Mixpanel vs PostHog:Which is more popular?
In September 2026, PostHog had more branded searches than Mixpanel among product analytics platforms worldwide. PostHog had about 247,000 branded searches, while Mixpanel had 61,100. PostHog made up 66.4% of all product analytics platform searches we track, and Mixpanel accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about product analytics platforms, both Mixpanel and PostHog appeared in all five answers. Mixpanel was mentioned before PostHog in four out of five answers.
Who do people search for more?
PostHog, about 4 searches for every 1 for Mixpanel
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Mixpanel, named ahead of PostHog in 4 of 5 answers
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Top product analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Mixpanel and PostHog showed up in all five answers. Mixpanel was listed before PostHog in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PostHog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mixpanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amplitude5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pendo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fullstory2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contentsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product analytics platforms
5 answers
Asked ChatGPT
“Which product analytics platform should I use?”
Asked ChatGPT
“What are the best product analytics platforms?”
Asked ChatGPT
“What's the best product analytics platform for user behaviour?”
Searched Google, AI Overview
“product analytics platform”
Searched Google, AI Overview
“product analytics software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mixpanel or PostHog more popular in search?
This chart shows how often people search Google for Mixpanel and PostHog by name. Each line represents a brand's share of searches for all seven product analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PostHog, Mixpanel. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Mixpanel | Pendo | Contentsquare | Fullstory | Amplitude | Heap |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 26.7% | 16.1% | 8% | 6.5% | 2.1% | 0.89% |
| Nov 2025 | 34.3% | 41.9% | 11.3% | 5.6% | 4.6% | 1.5% | 0.77% |
| Dec 2025 | 40.7% | 33.5% | 13.5% | 5.4% | 4.5% | 1.8% | 0.62% |
| Jan 2026 | 45.9% | 25.2% | 15.1% | 7.5% | 4.1% | 1.7% | 0.56% |
| Feb 2026 | 44.9% | 20.2% | 15.4% | 10.9% | 4.9% | 3.1% | 0.68% |
| Mar 2026 | 56.4% | 17% | 13% | 7.5% | 3.5% | 2.2% | 0.46% |
| Apr 2026 | 46.1% | 20.8% | 15.5% | 9.2% | 5.1% | 2.2% | 1% |
| May 2026 | 56.7% | 17.1% | 12.7% | 7.5% | 3.5% | 2.2% | 0.38% |
| Jun 2026 | 58.8% | 17.8% | 10.9% | 5.3% | 4.3% | 1.5% | 1.3% |
| Jul 2026 | 63.5% | 15.7% | 9.9% | 5.7% | 3.1% | 1.7% | 0.43% |
| Aug 2026 | 64.1% | 13% | 11.9% | 4.7% | 4.7% | 1.3% | 0.29% |
| Sep 2026 | 66.4% | 16.4% | 8.5% | 4.9% | 2.7% | 0.91% | 0.25% |
How has the Mixpanel and PostHog comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Mixpanel took it in November 2025, PostHog took it in December 2025.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among product analytics platforms worldwide moved from 26.7% to 16.4%, and its estimated monthly branded searches moved from 74.6K to 61.1K.
- Across the 12 months ending September 2026, PostHog’s share of searches among product analytics platforms worldwide moved from 39.7% to 66.4%, and its estimated monthly branded searches moved from 111K to 247K.
How did search popularity change for product analytics platforms worldwide in September 2026?
2 changes
In September 2026, Mixpanel gained share of searches among product analytics platforms worldwide, from 13% to 16.4%.
In September 2026, PostHog gained share of searches among product analytics platforms worldwide, from 64.1% to 66.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Mixpanel’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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