CSG vs Mixpanel:Which is searched more?
In September 2026, CSG had more branded searches than Mixpanel among customer journey analytics worldwide. CSG had about 165,000 branded searches, while Mixpanel had 61,100. CSG made up 57.7% of all customer journey analytics searches we track, and Mixpanel accounted for 21.3%. These are worldwide searches for English-language branded terms.
Follow CSG vs Mixpanel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is CSG or Mixpanel more popular in search?
Compare the platforms that map customer journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for CSG, Mixpanel. The figures are in the table below the chart.
View monthly share of searches table
| Month | CSG | Mixpanel | Contentsquare | Thunderhead | Fullstory | Adobe Workfront | UXPressia | Amplitude | ClickFox | Glassbox |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.6% | 14.1% | 4.2% | 4.2% | 3.5% | 2.3% | 1% | 1.1% | 0.03% | <0.01% |
| Nov 2025 | 54.4% | 30% | 4% | 4% | 3.3% | 2.2% | 0.97% | 1.1% | 0.04% | <0.01% |
| Dec 2025 | 56.7% | 25.7% | 4.2% | 5.1% | 3.5% | 2.3% | 1% | 1.4% | 0.04% | <0.01% |
| Jan 2026 | 75.9% | 12.6% | 3.7% | 2.5% | 2.1% | 1.7% | 0.61% | 0.84% | 0.03% | <0.01% |
| Feb 2026 | 80.2% | 7.4% | 4% | 2.6% | 1.8% | 2.2% | 0.64% | 1.1% | 0.03% | <0.01% |
| Mar 2026 | 61.9% | 15.5% | 6.8% | 5.6% | 3.2% | 3.7% | 1.1% | 2% | 0.04% | <0.01% |
| Apr 2026 | 61.6% | 15.4% | 6.8% | 5.5% | 3.9% | 3.7% | 1.3% | 1.6% | 0.04% | <0.01% |
| May 2026 | 61.3% | 15.3% | 6.7% | 6.7% | 3.2% | 3.7% | 1.1% | 2% | 0.04% | 0.01% |
| Jun 2026 | 56.6% | 21% | 6.2% | 5.1% | 5.2% | 3.4% | 0.65% | 1.8% | 0.06% | 0.01% |
| Jul 2026 | 55% | 20.5% | 7.4% | 6% | 4.1% | 4% | 0.77% | 2.2% | 0.06% | <0.01% |
| Aug 2026 | 61% | 15.2% | 5.5% | 6.7% | 5.5% | 3.7% | 0.89% | 1.5% | 0.05% | <0.01% |
| Sep 2026 | 57.7% | 21.3% | 6.3% | 5.2% | 3.5% | 3.5% | 1.3% | 1.2% | 0.05% | <0.01% |
How has the CSG and Mixpanel comparison changed over the last 12 months?
3 findings
- CSG was ahead of Mixpanel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CSG’s share of searches among customer journey analytics worldwide moved from 69.6% to 57.7%, and its estimated monthly branded searches moved from 368K to 165K.
- Across the 12 months ending September 2026, Mixpanel’s share of searches among customer journey analytics worldwide moved from 14.1% to 21.3%, and its estimated monthly branded searches moved from 74.6K to 61.1K.
How did search popularity change for customer journey analytics worldwide in September 2026?
2 changes
In September 2026, Mixpanel gained share of searches among customer journey analytics worldwide, from 15.2% to 21.3%.
In September 2026, CSG lost share of searches among customer journey analytics worldwide, from 61% to 57.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CSG’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer journey analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.