Hotjar vs VWO:Which is more popular?
In September 2026, Hotjar had more branded searches than VWO among conversion rate optimisation tools worldwide. Hotjar had about 110,000 branded searches, while VWO had 33,100. Hotjar made up 18% of all conversion rate optimisation tool searches we track, and VWO accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about conversion rate optimisation tools, both Hotjar and VWO appeared in all four answers. VWO was mentioned before Hotjar in every answer.
Who do people search for more?
Hotjar, about 3 searches for every 1 for VWO
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
VWO, named ahead of Hotjar in every answer
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Top conversion rate optimisation tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Hotjar and VWO showed up in all four answers. VWO was listed before Hotjar in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- VWO1st
Microsoft Clarity2nd
Optimizely3rd- Hotjar4th
- Contentsquare5th
Unbounce6th
Crazy Egg7th
Convert.com8th
AB Tasty–
Kameleoon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Optimizely4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Microsoft Clarity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hotjar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- VWO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Contentsquare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Unbounce2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Crazy Egg2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Convert.com1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AB Tasty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kameleoon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about conversion rate optimisation tools
4 answers
Asked ChatGPT
“Which conversion rate optimisation tool should I use?”
Asked ChatGPT
“What are the best conversion rate optimisation tools?”
Asked ChatGPT
“What's the best conversion rate optimisation tool for more online sales?”
Searched Google, AI Overview
“conversion rate optimisation tool”
Searched Google, AI Overview
“conversion optimisation software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hotjar or VWO more popular in search?
This chart shows how often people search Google for Hotjar and VWO by name. Each line represents a brand's share of searches for all ten conversion rate optimisation tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Hotjar, VWO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optimizely | Microsoft Clarity | Hotjar | VWO | Contentsquare | Unbounce | Crazy Egg | AB Tasty | Kameleoon | Convert.com |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 17.7% | 21.7% | 8% | 3.6% | 4.4% | 2.4% | 1.6% | 0.87% | 0.32% |
| Nov 2025 | 42.3% | 18.9% | 18.9% | 7% | 3.1% | 4.7% | 2.5% | 1.4% | 0.93% | 0.34% |
| Dec 2025 | 44.9% | 20.1% | 16.5% | 7.4% | 2.7% | 4.1% | 2.2% | 1.2% | 0.66% | 0.31% |
| Jan 2026 | 43.4% | 19.5% | 15.9% | 10.7% | 3.2% | 3.2% | 1.7% | 1.4% | 0.64% | 0.29% |
| Feb 2026 | 42% | 23% | 12.6% | 10.3% | 3.8% | 3.8% | 2.1% | 1.4% | 0.75% | 0.29% |
| Mar 2026 | 43% | 23.6% | 10.6% | 10.6% | 3.9% | 3.9% | 2.1% | 1.4% | 0.77% | 0.3% |
| Apr 2026 | 43.8% | 24% | 10.8% | 8.8% | 4% | 4% | 2.2% | 1.4% | 0.78% | 0.3% |
| May 2026 | 43.2% | 29% | 8.7% | 8.7% | 3.2% | 3.2% | 1.7% | 1.2% | 0.77% | 0.44% |
| Jun 2026 | 41.2% | 27.7% | 12.4% | 8.3% | 3% | 3% | 1.7% | 1.4% | 0.91% | 0.43% |
| Jul 2026 | 44.2% | 29.7% | 8.9% | 7.3% | 3.3% | 2.7% | 1.5% | 1.2% | 0.79% | 0.55% |
| Aug 2026 | 45.1% | 30.3% | 9.1% | 6.1% | 2.7% | 2.7% | 1.5% | 1.2% | 0.66% | 0.7% |
| Sep 2026 | 40.2% | 27% | 18% | 5.4% | 3% | 2.4% | 1.6% | 1.1% | 0.72% | 0.62% |
How has the Hotjar and VWO comparison changed over the last 12 months?
3 findings
- Hotjar was ahead of VWO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hotjar’s share of searches among conversion rate optimisation tools worldwide moved from 21.7% to 18%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, VWO’s share of searches among conversion rate optimisation tools worldwide moved from 8% to 5.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for conversion rate optimisation tools worldwide in September 2026?
2 changes
In September 2026, Hotjar gained share of searches among conversion rate optimisation tools worldwide, from 9.1% to 18%.
In September 2026, VWO lost share of searches among conversion rate optimisation tools worldwide, from 6.1% to 5.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hotjar’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among conversion rate optimisation tools
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