Hotjar vs Plausible:Which is searched more?
In September 2026, Hotjar had more branded searches than Plausible among web analytics tools worldwide. Hotjar had about 110,000 branded searches, while Plausible had 8,260. Hotjar made up 3.1% of all web analytics tool searches we track, and Plausible accounted for 0.23%. These are worldwide searches for English-language branded terms.
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Is Hotjar or Plausible more popular in search?
Compare the web analytics tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hotjar, Plausible. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Adobe Analytics | Plausible | Mode Analytics | Amplitude | Fathom Analytics |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.9% | 4.5% | 4.5% | 5.5% | 3% | 1.9% | 0.74% | 0.33% | 0.24% | 0.24% | 0.18% |
| Nov 2025 | 77.8% | 4.5% | 4.4% | 4.4% | 5.4% | 1.8% | 0.73% | 0.33% | 0.23% | 0.19% | 0.18% |
| Dec 2025 | 80.2% | 4.6% | 4.6% | 3.8% | 3.8% | 1.5% | 0.62% | 0.28% | 0.2% | 0.2% | 0.15% |
| Jan 2026 | 78.2% | 5.5% | 5.4% | 4.4% | 3% | 1.8% | 0.73% | 0.33% | 0.23% | 0.2% | 0.15% |
| Feb 2026 | 82.4% | 3.9% | 5.7% | 3.1% | 1.8% | 1.4% | 0.63% | 0.35% | 0.31% | 0.27% | 0.1% |
| Mar 2026 | 82.9% | 5.8% | 4.7% | 2.1% | 1.8% | 1.1% | 0.63% | 0.35% | 0.25% | 0.22% | 0.1% |
| Apr 2026 | 84.7% | 4% | 4.8% | 2.2% | 1.8% | 1.1% | 0.53% | 0.36% | 0.26% | 0.19% | 0.13% |
| May 2026 | 86.2% | 4.1% | 4.9% | 1.5% | 1.2% | 0.8% | 0.44% | 0.37% | 0.17% | 0.16% | 0.07% |
| Jun 2026 | 80.1% | 6.8% | 5.6% | 2.5% | 2.1% | 1.5% | 0.5% | 0.41% | 0.2% | 0.18% | 0.15% |
| Jul 2026 | 81.8% | 6.9% | 5.6% | 1.7% | 1.7% | 1.1% | 0.41% | 0.34% | 0.16% | 0.18% | 0.12% |
| Aug 2026 | 82.2% | 6.9% | 5.6% | 1.7% | 1.4% | 1% | 0.41% | 0.28% | 0.13% | 0.14% | 0.12% |
| Sep 2026 | 81.7% | 7% | 4.6% | 3.1% | 1.7% | 1.1% | 0.34% | 0.23% | 0.11% | 0.1% | 0.07% |
How has the Hotjar and Plausible comparison changed over the last 12 months?
3 findings
- Hotjar was ahead of Plausible in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hotjar’s share of searches among web analytics tools worldwide moved from 5.5% to 3.1%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Plausible’s share of searches among web analytics tools worldwide moved from 0.33% to 0.23%, and its estimated monthly branded searches moved from 8.2K to 8.3K.
How did search popularity change for web analytics tools worldwide in September 2026?
1 change
In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.7% to 3.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hotjar’s and Plausible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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Put your own brand in this comparison
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