Hotjar vs Pastel:Which is more popular by branded search?
In August 2026, Hotjar had more branded searches than Pastel among website feedback platforms worldwide. Hotjar was estimated to have 52.4K branded searches compared to Pastel’s 50, and held an 85.8% Share of Search versus Pastel’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hotjar or Pastel?
Compare the tools used to collect website feedback. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hotjar, Pastel. The figures are in the table below the chart.
View monthly share of search table
| Month | Hotjar | BugHerd | Userback | Marker.io | Pastel |
|---|---|---|---|---|---|
| Oct 2025 | 93% | 4.5% | 1.6% | 0.88% | 0.07% |
| Nov 2025 | 92.5% | 4.4% | 2% | 1.1% | 0.04% |
| Dec 2025 | 91.8% | 5.3% | 1.9% | 0.98% | 0.07% |
| Jan 2026 | 91.6% | 5.3% | 1.9% | 1% | 0.07% |
| Feb 2026 | 86.1% | 8.8% | 3.2% | 1.7% | 0.19% |
| Mar 2026 | 86.2% | 8.8% | 3.2% | 1.7% | 0.15% |
| Apr 2026 | 87% | 8.7% | 2.5% | 1.7% | 0.09% |
| May 2026 | 85.4% | 10.1% | 2.9% | 1.5% | 0.11% |
| Jun 2026 | 88.9% | 7.4% | 2.1% | 1.5% | 0.08% |
| Jul 2026 | 84.1% | 10.6% | 3.1% | 2.1% | 0.11% |
| Aug 2026 | 85.8% | 8.8% | 3.1% | 2.1% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Hotjar and Pastel comparison changed over the last 12 months?
3 findings
- Hotjar was ahead of Pastel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among website feedback platforms worldwide moved from 93% to 85.8%, and its estimated monthly branded searches moved from 138K to 52.4K.
- Across the 11 months ending August 2026, Pastel’s estimated Share of Search among website feedback platforms worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for website feedback platforms worldwide in August 2026?
2 changes
In August 2026, Hotjar gained estimated Share of Search among website feedback platforms worldwide, from 84.1% to 85.8%.
Estimated monthly branded searches for Pastel worldwide fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hotjar’s and Pastel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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