How popular isHotjar in search?
In August 2026, there were an estimated 52.4K branded searches for Hotjar worldwide which is down 62% over the last 11 months. Hotjar holds 85.8% estimated Share of Search among website feedback platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which website feedback platforms compete with Hotjar?
Share of Search by month for Hotjar, BugHerd, Userback, Marker.io. The figures are in the table below the chart.
View monthly share of search table
| Month | Hotjar | BugHerd | Userback | Marker.io | Pastel |
|---|---|---|---|---|---|
| Oct 2025 | 93% | 4.5% | 1.6% | 0.88% | 0.07% |
| Nov 2025 | 92.5% | 4.4% | 2% | 1.1% | 0.04% |
| Dec 2025 | 91.8% | 5.3% | 1.9% | 0.98% | 0.07% |
| Jan 2026 | 91.6% | 5.3% | 1.9% | 1% | 0.07% |
| Feb 2026 | 86.1% | 8.8% | 3.2% | 1.7% | 0.19% |
| Mar 2026 | 86.2% | 8.8% | 3.2% | 1.7% | 0.15% |
| Apr 2026 | 87% | 8.7% | 2.5% | 1.7% | 0.09% |
| May 2026 | 85.4% | 10.1% | 2.9% | 1.5% | 0.11% |
| Jun 2026 | 88.9% | 7.4% | 2.1% | 1.5% | 0.08% |
| Jul 2026 | 84.1% | 10.6% | 3.1% | 2.1% | 0.11% |
| Aug 2026 | 85.8% | 8.8% | 3.1% | 2.1% | 0.08% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.8% | 52.4K | 0% | +1.7 points | |
| 2, held 2nd | 8.8% | 5.4K | -18.2% | -1.8 points | |
| 3, held 3rd | 3.1% | 1.9K | 0% | +0.1 points | |
| 4, held 4th | 2.1% | 1.3K | 0% | 0 points | |
| 5, held 5th | 0.08% | 50 | -28.6% | 0 points |
1.
Hotjar
85.8%
Held 1st. 52.4K estimated branded searches, 0% vs prior month. Share +1.7 points.
2.
BugHerd8.8%
Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.
Userback3.1%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.1%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Pastel0.08%
Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.
Compare search popularity between Hotjar and its closest rivals
How has branded search demand for Hotjar changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hotjar worldwide fell from 138K to 52.4K.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among website feedback platforms worldwide decreased from 93% to 85.8%.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among website feedback platforms worldwide peaked at 93% in October 2025 and was lowest at 84.1% in July 2026.
How did search popularity change for website feedback platforms worldwide in August 2026?
4 changes
In August 2026, Hotjar gained estimated Share of Search among website feedback platforms worldwide, from 84.1% to 85.8%.
In August 2026, BugHerd lost estimated Share of Search among website feedback platforms worldwide, from 10.6% to 8.8%.
Estimated monthly branded searches for Pastel worldwide fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
Estimated monthly branded searches for Userback worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Where does Hotjar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heatmap tools | 2nd of 6 | 20.1% | Show ranking |
| Heatmap and session replay tools | 2nd of 5 | 21.5% | Show ranking |
| Session replay tools | 1st of 6 | 47.6% | Show ranking |
| Website feedback platforms | 1st of 5 | 85.8% | Shown above |
How is Hotjar measured?
Brandwave collects information about searches that people make online using Hotjar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hotjar
- hotjar heatmap
Who owns Hotjar?
Hotjar is owned by 
Contentsquare. Brandwave also tracks Contentsquare and 
Heap, owned by the same company, worldwide.
Do you work for Hotjar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hotjar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.