Brandwave

Hotjar vs Typeform:Which is more popular?

In September 2026, Typeform had more branded searches than Hotjar among customer feedback software worldwide. Typeform had about 254,000 branded searches, while Hotjar had 110,000. Typeform made up 24.6% of all customer feedback software searches we track, and Hotjar accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about customer feedback software, Hotjar and Typeform each appeared in four of the five answers. Typeform was mentioned before Hotjar in every answer that named either.

Among customer feedback software worldwide in September 2026

Who do people search for more?

Typeform, about 2 searches for every 1 for Hotjar

Typeform 254K searchesHotjar 110K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Hotjar in 4 of 5Typeform in 4 of 5

Who does AI recommend more?

Typeform, named ahead of Hotjar in 4 of 4 answers

Typeform first in 4Hotjar never first

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Top customer feedback software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hotjar and Typeform were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Typeform was listed before Hotjar in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Canny3rd
  4. Qualtrics4th
  5. Hotjar5th
  6. Survicate6th
  7. Zonka Feedback7th
  8. Medallia8th
  9. Delighted9th
  10. AskNicely–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Survicate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zonka Feedback3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delighted1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AskNicely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about customer feedback software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hotjar or Typeform more popular in search?

This chart shows how often people search Google for Hotjar and Typeform by name. Each line represents a brand's share of searches for all 11 customer feedback software we track, month by month, from English-language searches worldwide.

Hotjar and Typeform among customer feedback software worldwide, by month

Share of searches by month for Typeform, Hotjar. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyTypeformQualtricsHotjarMedalliaAskNicelySurvicateDelightedCannyNicereplyZonka Feedback
Oct 202536.9%25%24.7%9.1%3.3%0.24%0.36%0.16%0.07%0.06%0.07%
Nov 202539.4%26.7%21.5%7.9%3.5%0.26%0.32%0.17%0.08%0.06%0.06%
Dec 202534.7%28.8%23.2%8.5%3.8%0.27%0.34%0.18%0.09%0.07%0.08%
Jan 202636.3%30.1%19.8%8.8%4%0.29%0.36%0.16%0.1%0.07%0.08%
Feb 202635.7%29.7%23.8%5.9%3.9%0.23%0.35%0.15%0.09%0.06%0.07%
Mar 202638.8%26.5%25.9%4.3%3.5%0.25%0.38%0.14%0.08%0.06%0.06%
Apr 202633.6%27.9%27.4%4.5%5.5%0.27%0.33%0.14%0.07%0.07%0.07%
May 202638.1%26.1%25.5%4.2%5.1%0.37%0.31%0.14%0.08%0.07%0.06%
Jun 202639.1%26.8%21.3%6.4%5.2%0.38%0.38%0.14%0.1%0.06%0.06%
Jul 202639.6%27%21.5%5.3%5.3%0.47%0.39%0.18%0.11%0.08%0.08%
Aug 202640%27.2%21.7%5.3%4.4%0.48%0.39%0.18%0.1%0.08%0.06%
Sep 202635.8%24.6%23.8%10.7%3.9%0.43%0.35%0.16%0.11%0.09%0.06%

How has the Hotjar and Typeform comparison changed over the last 12 months?

3 findings
  • Typeform was ahead of Hotjar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among customer feedback software worldwide moved from 9.1% to 10.7%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Typeform’s share of searches among customer feedback software worldwide moved from 25% to 24.6%, and its estimated monthly branded searches moved from 373K to 254K.

How did search popularity change for customer feedback software worldwide in September 2026?

2 changes

  1. In September 2026, Hotjar gained share of searches among customer feedback software worldwide, from 5.3% to 10.7%.

  2. In September 2026, Typeform lost share of searches among customer feedback software worldwide, from 27.2% to 24.6%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Hotjar’s and Typeform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hotjar

1 branded search term

  • hotjar

Typeform

5 branded search terms

  • form typeform
  • Typeform
  • typeform forms
  • typeform surveys
  • typeforms

How the Brand Demand Index is measured

Other head-to-heads among customer feedback software

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