Hotjar vs Medallia:Which is searched more?
In September 2026, Hotjar had more branded searches than Medallia among customer feedback software worldwide. Hotjar had about 110,000 branded searches, while Medallia had 40,500. Hotjar made up 10.7% of all customer feedback software searches we track, and Medallia accounted for 3.9%. These are worldwide searches for English-language branded terms.
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Is Hotjar or Medallia more popular in search?
Compare the platforms used to collect customer feedback. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hotjar, Medallia. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Typeform | Qualtrics | Hotjar | Medallia | AskNicely | Survicate | Delighted | Canny | Nicereply | Zonka Feedback |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 25% | 24.7% | 9.1% | 3.3% | 0.24% | 0.36% | 0.16% | 0.07% | 0.06% | 0.07% |
| Nov 2025 | 39.4% | 26.7% | 21.5% | 7.9% | 3.5% | 0.26% | 0.32% | 0.17% | 0.08% | 0.06% | 0.06% |
| Dec 2025 | 34.7% | 28.8% | 23.2% | 8.5% | 3.8% | 0.27% | 0.34% | 0.18% | 0.09% | 0.07% | 0.08% |
| Jan 2026 | 36.3% | 30.1% | 19.8% | 8.8% | 4% | 0.29% | 0.36% | 0.16% | 0.1% | 0.07% | 0.08% |
| Feb 2026 | 35.7% | 29.7% | 23.8% | 5.9% | 3.9% | 0.23% | 0.35% | 0.15% | 0.09% | 0.06% | 0.07% |
| Mar 2026 | 38.8% | 26.5% | 25.9% | 4.3% | 3.5% | 0.25% | 0.38% | 0.14% | 0.08% | 0.06% | 0.06% |
| Apr 2026 | 33.6% | 27.9% | 27.4% | 4.5% | 5.5% | 0.27% | 0.33% | 0.14% | 0.07% | 0.07% | 0.07% |
| May 2026 | 38.1% | 26.1% | 25.5% | 4.2% | 5.1% | 0.37% | 0.31% | 0.14% | 0.08% | 0.07% | 0.06% |
| Jun 2026 | 39.1% | 26.8% | 21.3% | 6.4% | 5.2% | 0.38% | 0.38% | 0.14% | 0.1% | 0.06% | 0.06% |
| Jul 2026 | 39.6% | 27% | 21.5% | 5.3% | 5.3% | 0.47% | 0.39% | 0.18% | 0.11% | 0.08% | 0.08% |
| Aug 2026 | 40% | 27.2% | 21.7% | 5.3% | 4.4% | 0.48% | 0.39% | 0.18% | 0.1% | 0.08% | 0.06% |
| Sep 2026 | 35.8% | 24.6% | 23.8% | 10.7% | 3.9% | 0.43% | 0.35% | 0.16% | 0.11% | 0.09% | 0.06% |
How has the Hotjar and Medallia comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Medallia took it in April 2026, Hotjar took it in June 2026, Medallia took it in July 2026, Hotjar took it in August 2026.
- Across the 12 months ending September 2026, Hotjar’s share of searches among customer feedback software worldwide moved from 9.1% to 10.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Medallia’s share of searches among customer feedback software worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for customer feedback software worldwide in September 2026?
2 changes
In September 2026, Hotjar gained share of searches among customer feedback software worldwide, from 5.3% to 10.7%.
Estimated monthly branded searches for Medallia worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hotjar’s and Medallia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer feedback software
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