Brandwave

Hotjar vs Mode Analytics:Which is more popular?

In September 2026, Hotjar had more branded searches than Mode Analytics among web analytics tools worldwide. Hotjar had about 110,000 branded searches, while Mode Analytics had 3,800. Hotjar made up 3.1% of all web analytics tool searches we track, and Mode Analytics accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about web analytics tools, neither Hotjar nor Mode Analytics appeared in any of the five answers.

Among web analytics tools worldwide in September 2026

Who do people search for more?

Hotjar, about 29 searches for every 1 for Mode Analytics

Hotjar 110K searchesMode Analytics 3.8K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Hotjar in 0 of 5Mode Analytics in 0 of 5

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Hotjar nor Mode Analytics showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. Hotjar–
  10. Mode Analytics–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotjar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hotjar or Mode Analytics more popular in search?

This chart shows how often people search Google for Hotjar and Mode Analytics by name. Each line represents a brand's share of searches for all 11 web analytics tools we track, month by month, from English-language searches worldwide.

Hotjar and Mode Analytics among web analytics tools worldwide, by month

Share of searches by month for Hotjar, Mode Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202578.9%4.5%4.5%5.5%3%1.9%0.74%0.33%0.24%0.24%0.18%
Nov 202577.8%4.5%4.4%4.4%5.4%1.8%0.73%0.33%0.23%0.19%0.18%
Dec 202580.2%4.6%4.6%3.8%3.8%1.5%0.62%0.28%0.2%0.2%0.15%
Jan 202678.2%5.5%5.4%4.4%3%1.8%0.73%0.33%0.23%0.2%0.15%
Feb 202682.4%3.9%5.7%3.1%1.8%1.4%0.63%0.35%0.31%0.27%0.1%
Mar 202682.9%5.8%4.7%2.1%1.8%1.1%0.63%0.35%0.25%0.22%0.1%
Apr 202684.7%4%4.8%2.2%1.8%1.1%0.53%0.36%0.26%0.19%0.13%
May 202686.2%4.1%4.9%1.5%1.2%0.8%0.44%0.37%0.17%0.16%0.07%
Jun 202680.1%6.8%5.6%2.5%2.1%1.5%0.5%0.41%0.2%0.18%0.15%
Jul 202681.8%6.9%5.6%1.7%1.7%1.1%0.41%0.34%0.16%0.18%0.12%
Aug 202682.2%6.9%5.6%1.7%1.4%1%0.41%0.28%0.13%0.14%0.12%
Sep 202681.7%7%4.6%3.1%1.7%1.1%0.34%0.23%0.11%0.1%0.07%

How has the Hotjar and Mode Analytics comparison changed over the last 12 months?

3 findings
  • Hotjar was ahead of Mode Analytics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among web analytics tools worldwide moved from 5.5% to 3.1%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Mode Analytics’ share of searches among web analytics tools worldwide moved from 0.24% to 0.11%, and its estimated monthly branded searches moved from 5.8K to 3.8K.

How did search popularity change for web analytics tools worldwide in September 2026?

2 changes

  1. In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.7% to 3.1%.

  2. In September 2026, Mode Analytics rose from 10th to 9th among web analytics tools worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hotjar’s and Mode Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hotjar

1 branded search term

  • hotjar

Mode Analytics

2 branded search terms

  • mode analytic
  • mode analytics

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

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