Brandwave

How popular isMicrosoft Clarity?

In September 2026, people searched for Microsoft Clarity by name about 165,000 times worldwide, a 49.6% increase from the previous year. These searches made up 28.3% of all global session replay tool searches, placing Microsoft Clarity second out of nine tools. When we asked both ChatGPT and Google AI Overviews about session replay tools, Microsoft Clarity appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Microsoft Clarity is the second most searched of 9 competitors and the fourth most recommended in AI answers.

  1. PostHogShare of searches 42.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Microsoft ClarityShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. HotjarShare of searches 19.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. ContentsquareShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. SmartlookShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top session replay tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft Clarity is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fullstory1st
  2. PostHog2nd
  3. LogRocket3rd
  4. Microsoft Clarity4th
  5. Contentsquare5th
  6. OpenReplay6th
  7. Hotjar7th
  8. Smartlook–
  9. Glassbox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PostHog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fullstory5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LogRocket4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentsquare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenReplay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hotjar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartlook0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glassbox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about session replay tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which session replay tools compete with Microsoft Clarity?

Microsoft Clarity against session replay tools worldwide, by month

Share of searches by month for PostHog, Microsoft Clarity, Hotjar, Contentsquare, Smartlook. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogMicrosoft ClarityHotjarContentsquareSmartlookFullstoryLogRocketOpenReplayGlassbox
Oct 202525.2%25.2%31.6%5.1%4.2%4.2%3.4%1%0.01%
Nov 202527.5%27.5%28.2%4.5%4.5%3.7%3%0.9%<0.01%
Dec 202529.4%29.4%25%4%4.8%3.3%3.2%0.96%<0.01%
Jan 202629.9%29.9%25.1%4.9%4%2.7%2.7%0.8%<0.01%
Feb 202624.7%36.9%21.4%6.1%4.9%2.8%2.2%0.98%<0.01%
Mar 202638.4%31.4%15.1%5.2%4.2%2.4%2.3%1%<0.01%
Apr 202629.2%35.8%17.5%5.9%4.8%3.3%2.6%0.95%<0.01%
May 202633.1%40.5%13.8%4.4%3.6%2.1%1.6%0.88%<0.01%
Jun 202639.3%32.2%15.5%3.5%2.9%2.9%2.9%0.7%<0.01%
Jul 202642.4%34.8%11.1%3.8%3.1%2.1%1.7%0.93%<0.01%
Aug 202641.7%34.3%10.9%3.1%3.1%3.1%2.5%1.4%<0.01%
Sep 202642.2%28.3%19.8%3.1%2.5%1.7%1.1%1.1%<0.01%

  1. 1.PostHog

    42.2%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  2. 2.Microsoft Clarity

    28.3%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -5.9 points.

  3. 3.Hotjar

    19.8%

    Held 3rd. 115K estimated branded searches, +120.2% vs prior month. Share +8.9 points.

  4. 4.Contentsquare

    3.1%

    Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Smartlook

    2.5%

    Moved from 6th to 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Fullstory

    1.7%

    Moved from 4th to 6th. 10K estimated branded searches, -33% vs prior month. Share -1.4 points.

  7. 7.LogRocket

    1.1%

    Held 7th. 6.6K estimated branded searches, -45.5% vs prior month. Share -1.4 points.

  8. 8.OpenReplay

    1.1%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Glassbox

    <0.01%

    Held 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Clarity and its closest rivals

Every comparison with Microsoft Clarity

27 comparisons

How has branded search demand for Microsoft Clarity changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Clarity worldwide rose from 111K to 165K.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among session replay tools worldwide increased from 25.2% to 28.3%.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among session replay tools worldwide peaked at 40.5% in May 2026 and was lowest at 25.2% in October 2025.

How did search popularity change for session replay tools worldwide in September 2026?

6 changes

  1. In September 2026, Hotjar gained share of searches among session replay tools worldwide, from 10.9% to 19.8%.

  2. In September 2026, Microsoft Clarity lost share of searches among session replay tools worldwide, from 34.3% to 28.3%.

  3. In September 2026, Fullstory lost share of searches among session replay tools worldwide, from 3.1% to 1.7%.

  4. In September 2026, LogRocket lost share of searches among session replay tools worldwide, from 2.5% to 1.1%.

  5. In September 2026, Smartlook lost share of searches among session replay tools worldwide, from 3.1% to 2.5%.

  6. In September 2026, Contentsquare rose from 5th to 4th among session replay tools worldwide.

How are Microsoft Clarity’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Clarity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft clarity
  • microsoft clarity heatmap

How the Brand Demand Index is measured

Who owns Microsoft Clarity?

Microsoft Clarity is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Clarity? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Clarity compete?

Microsoft Clarity is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website analytics platforms4th of 74.5%Show ranking
Web analytics tools3rd of 114.6%Show ranking
Conversion rate optimisation tools2nd of 1027%Show ranking
Heatmap tools2nd of 928.1%Show ranking
Session replay tools2nd of 928.3%Shown above
Digital experience analytics platforms1st of 861.7%Show ranking
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