Microsoft Clarity vs Quantum Metric:Which is more popular?
In September 2026, Microsoft Clarity had more branded searches than Quantum Metric among digital experience analytics platforms worldwide. Microsoft Clarity had about 165,000 branded searches, while Quantum Metric had 2,900. Microsoft Clarity made up 61.7% of all digital experience analytics platform searches we track, and Quantum Metric accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Quantum Metric appeared in three of the five answers and Microsoft Clarity in two. Quantum Metric was mentioned before Microsoft Clarity in three out of four answers.
Who do people search for more?
Microsoft Clarity, about 57 searches for every 1 for Quantum Metric
Who does AI mention more?
Quantum Metric, mentioned in 3 of 5 answers, Microsoft Clarity in 2
Who does AI recommend more?
Quantum Metric, named ahead of Microsoft Clarity in 3 of 4 answers
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Top digital experience analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quantum Metric was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Clarity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quantum Metric was listed before Microsoft Clarity in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Contentsquare1st
Fullstory2nd- Quantum Metric3rd
Amplitude4th- Microsoft Clarity5th
Glassbox6th
Mixpanel7th
LogRocket–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amplitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quantum Metric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Clarity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Glassbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital experience analytics platforms
5 answers
Asked ChatGPT
“Which digital experience analytics platform should I use?”
Asked ChatGPT
“What are the best digital experience analytics platforms?”
Asked ChatGPT
“What's the best digital experience analytics platform for website journey insights?”
Searched Google, AI Overview
“digital experience analytics platform”
Searched Google, AI Overview
“user behaviour analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Microsoft Clarity or Quantum Metric more popular in search?
This chart shows how often people search Google for Microsoft Clarity and Quantum Metric by name. Each line represents a brand's share of searches for all eight digital experience analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Clarity, Quantum Metric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Clarity | Mixpanel | Contentsquare | Fullstory | LogRocket | Amplitude | Quantum Metric | Glassbox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 29.8% | 8.9% | 7.4% | 5.9% | 2.3% | 1.8% | 0.02% |
| Nov 2025 | 36.7% | 45.3% | 6.1% | 5% | 4% | 1.6% | 1.2% | <0.01% |
| Dec 2025 | 44.3% | 36.7% | 6% | 5% | 4.9% | 2% | 1.2% | <0.01% |
| Jan 2026 | 50.9% | 28.2% | 8.4% | 4.7% | 4.6% | 1.9% | 1.4% | <0.01% |
| Feb 2026 | 59.3% | 18.1% | 9.8% | 4.6% | 3.6% | 2.8% | 1.9% | <0.01% |
| Mar 2026 | 56.5% | 21.1% | 9.3% | 4.4% | 4.1% | 2.7% | 1.8% | <0.01% |
| Apr 2026 | 56.5% | 21.1% | 9.3% | 5.3% | 4.1% | 2.2% | 1.5% | <0.01% |
| May 2026 | 66.6% | 16.6% | 7.3% | 3.4% | 2.7% | 2.2% | 1.2% | 0.02% |
| Jun 2026 | 58.4% | 21.7% | 6.4% | 5.4% | 5.2% | 1.9% | 1% | 0.01% |
| Jul 2026 | 63.5% | 19.3% | 7% | 3.9% | 3.1% | 2% | 1.1% | <0.01% |
| Aug 2026 | 64.7% | 16.1% | 5.8% | 5.9% | 4.7% | 1.6% | 1.1% | <0.01% |
| Sep 2026 | 61.7% | 22.9% | 6.8% | 3.8% | 2.5% | 1.3% | 1.1% | <0.01% |
How has the Microsoft Clarity and Quantum Metric comparison changed over the last 12 months?
3 findings
- Microsoft Clarity was ahead of Quantum Metric in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms worldwide moved from 43.9% to 61.7%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, Quantum Metric’s share of searches among digital experience analytics platforms worldwide moved from 1.8% to 1.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for digital experience analytics platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms worldwide, from 64.7% to 61.7%.
Estimated monthly branded searches for Quantum Metric worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Clarity’s and Quantum Metric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Clarity
1 branded search term
- microsoft clarity
Quantum Metric
1 branded search term
- quantum metric
Other head-to-heads among digital experience analytics platforms
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