Brandwave

How popular isMicrosoft Clarity?

In September 2026, people searched for Microsoft Clarity by name about 165,000 times worldwide, a 49.6% increase from the previous year. These searches made up 61.7% of all global digital experience analytics platform searches, placing Microsoft Clarity first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about digital experience analytics platforms, Microsoft Clarity appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Microsoft Clarity is the most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Microsoft ClarityShare of searches 61.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MixpanelShare of searches 22.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. ContentsquareShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. FullstoryShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. LogRocketShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top digital experience analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Clarity is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Contentsquare1st
  2. Fullstory2nd
  3. Quantum Metric3rd
  4. Amplitude4th
  5. Microsoft Clarity5th
  6. Glassbox6th
  7. Mixpanel7th
  8. LogRocket–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quantum Metric3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glassbox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital experience analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which digital experience analytics platforms compete with Microsoft Clarity?

Microsoft Clarity against digital experience analytics platforms worldwide, by month

Share of searches by month for Microsoft Clarity, Mixpanel, Contentsquare, Fullstory, LogRocket. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft ClarityMixpanelContentsquareFullstoryLogRocketAmplitudeQuantum MetricGlassbox
Oct 202543.9%29.8%8.9%7.4%5.9%2.3%1.8%0.02%
Nov 202536.7%45.3%6.1%5%4%1.6%1.2%<0.01%
Dec 202544.3%36.7%6%5%4.9%2%1.2%<0.01%
Jan 202650.9%28.2%8.4%4.7%4.6%1.9%1.4%<0.01%
Feb 202659.3%18.1%9.8%4.6%3.6%2.8%1.9%<0.01%
Mar 202656.5%21.1%9.3%4.4%4.1%2.7%1.8%<0.01%
Apr 202656.5%21.1%9.3%5.3%4.1%2.2%1.5%<0.01%
May 202666.6%16.6%7.3%3.4%2.7%2.2%1.2%0.02%
Jun 202658.4%21.7%6.4%5.4%5.2%1.9%1%0.01%
Jul 202663.5%19.3%7%3.9%3.1%2%1.1%<0.01%
Aug 202664.7%16.1%5.8%5.9%4.7%1.6%1.1%<0.01%
Sep 202661.7%22.9%6.8%3.8%2.5%1.3%1.1%<0.01%

  1. 1.Microsoft Clarity

    61.7%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Mixpanel

    22.9%

    Held 2nd. 61.1K estimated branded searches, +48.7% vs prior month. Share +6.8 points.

  3. 3.Contentsquare

    6.8%

    Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  4. 4.Fullstory

    3.8%

    Moved from 3rd to 4th. 10.1K estimated branded searches, -32.6% vs prior month. Share -2.1 points.

  5. 5.LogRocket

    2.5%

    Held 5th. 6.6K estimated branded searches, -45.5% vs prior month. Share -2.3 points.

  6. 6.Amplitude

    1.3%

    Held 6th. 3.4K estimated branded searches, -19.3% vs prior month. Share -0.4 points.

  7. 7.Quantum Metric

    1.1%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Glassbox

    <0.01%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Clarity and its closest rivals

Every comparison with Microsoft Clarity

27 comparisons

How has branded search demand for Microsoft Clarity changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Clarity worldwide rose from 111K to 165K.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms worldwide increased from 43.9% to 61.7%.
  • Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms worldwide peaked at 66.6% in May 2026 and was lowest at 36.7% in November 2025.

How did search popularity change for digital experience analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Contentsquare overtook Fullstory to rank 3rd among digital experience analytics platforms worldwide, with 6.8% of the searches.

  2. In September 2026, Mixpanel gained share of searches among digital experience analytics platforms worldwide, from 16.1% to 22.9%.

  3. In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms worldwide, from 64.7% to 61.7%.

  4. In September 2026, LogRocket lost share of searches among digital experience analytics platforms worldwide, from 4.7% to 2.5%.

  5. In September 2026, Fullstory lost share of searches among digital experience analytics platforms worldwide, from 5.9% to 3.8%.

  6. Estimated monthly branded searches for Glassbox worldwide fell 60% over 12 measured months, from 50 to 20 in September 2026.

How are Microsoft Clarity’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Clarity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft clarity
  • microsoft clarity heatmap

How the Brand Demand Index is measured

Who owns Microsoft Clarity?

Microsoft Clarity is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

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Where does Microsoft Clarity compete?

Microsoft Clarity is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website analytics platforms4th of 74.5%Show ranking
Web analytics tools3rd of 114.6%Show ranking
Conversion rate optimisation tools2nd of 1027%Show ranking
Heatmap tools2nd of 928.1%Show ranking
Session replay tools2nd of 928.3%Show ranking
Digital experience analytics platforms1st of 861.7%Shown above
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