Microsoft Clarity vs Plausible:Which is more popular?
In September 2026, Microsoft Clarity had more branded searches than Plausible among website analytics platforms worldwide. Microsoft Clarity had about 165,000 branded searches, while Plausible had 8,260. Microsoft Clarity made up 4.5% of all website analytics platform searches we track, and Plausible accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about website analytics platforms, Plausible appeared in four of the five answers and Microsoft Clarity in three. Plausible was mentioned before Microsoft Clarity in three out of four answers that named either.
Who do people search for more?
Microsoft Clarity, about 20 searches for every 1 for Plausible
Who does AI mention more?
Plausible, mentioned in 4 of 5 answers, Microsoft Clarity in 3
Who does AI recommend more?
Plausible, named ahead of Microsoft Clarity in 3 of 4 answers
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Top website analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plausible was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Clarity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Plausible was listed before Microsoft Clarity in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Analytics1st- Plausible2nd
Matomo3rd- Microsoft Clarity4th
PostHog5th
Similarweb6th
Umami–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Matomo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Plausible4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Clarity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Similarweb2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Umami0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website analytics platforms
5 answers
Asked ChatGPT
“Which website analytics platform should I use?”
Asked ChatGPT
“What are the best website analytics platforms?”
Asked ChatGPT
“What's the best website analytics platform for website traffic?”
Searched Google, AI Overview
“website analytics platform”
Searched Google, AI Overview
“website traffic analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Microsoft Clarity or Plausible more popular in search?
This chart shows how often people search Google for Microsoft Clarity and Plausible by name. Each line represents a brand's share of searches for all seven website analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Clarity, Plausible. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | Similarweb | PostHog | Microsoft Clarity | Matomo | Umami | Plausible |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75% | 14.2% | 4.3% | 4.3% | 1.8% | 0.22% | 0.32% |
| Nov 2025 | 75% | 14.2% | 4.3% | 4.3% | 1.7% | 0.22% | 0.32% |
| Dec 2025 | 77.1% | 12.1% | 4.4% | 4.4% | 1.5% | 0.28% | 0.27% |
| Jan 2026 | 73.5% | 13.9% | 5.1% | 5.1% | 1.7% | 0.26% | 0.31% |
| Feb 2026 | 77.2% | 12% | 3.6% | 5.4% | 1.3% | 0.28% | 0.33% |
| Mar 2026 | 74.8% | 14.2% | 5.2% | 4.3% | 1% | 0.27% | 0.32% |
| Apr 2026 | 78.2% | 12.1% | 3.6% | 4.4% | 1% | 0.28% | 0.33% |
| May 2026 | 81.6% | 8.5% | 3.8% | 4.7% | 0.75% | 0.24% | 0.35% |
| Jun 2026 | 76.4% | 9.7% | 6.5% | 5.3% | 1.4% | 0.27% | 0.39% |
| Jul 2026 | 77% | 9.6% | 6.4% | 5.3% | 1% | 0.33% | 0.32% |
| Aug 2026 | 78.5% | 8% | 6.6% | 5.4% | 1% | 0.28% | 0.27% |
| Sep 2026 | 79.1% | 8.2% | 6.7% | 4.5% | 1% | 0.28% | 0.22% |
How has the Microsoft Clarity and Plausible comparison changed over the last 12 months?
3 findings
- Microsoft Clarity was ahead of Plausible in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among website analytics platforms worldwide moved from 4.3% to 4.5%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, Plausible’s share of searches among website analytics platforms worldwide moved from 0.32% to 0.22%, and its estimated monthly branded searches moved from 8.2K to 8.3K.
How did search popularity change for website analytics platforms worldwide in September 2026?
1 change
In September 2026, Microsoft Clarity lost share of searches among website analytics platforms worldwide, from 5.4% to 4.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Microsoft Clarity’s and Plausible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Clarity
1 branded search term
- microsoft clarity
Plausible
4 branded search terms
- plausible analytic
- plausible analytics
- plausible web
- plausible website
Other head-to-heads among website analytics platforms
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