Brandwave

Microsoft Clarity vs Mode Analytics:Which is more popular?

In September 2026, Microsoft Clarity had more branded searches than Mode Analytics among web analytics tools worldwide. Microsoft Clarity had about 165,000 branded searches, while Mode Analytics had 3,800. Microsoft Clarity made up 4.6% of all web analytics tool searches we track, and Mode Analytics accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Microsoft Clarity appeared in all five answers and Mode Analytics in none.

Among web analytics tools worldwide in September 2026

Who do people search for more?

Microsoft Clarity, about 43 searches for every 1 for Mode Analytics

Microsoft Clarity 165K searchesMode Analytics 3.8K searches

Who does AI mention more?

Microsoft Clarity, mentioned in every answer we collected

Microsoft Clarity in 5 of 5Mode Analytics in 0 of 5

Who does AI recommend more?

Microsoft Clarity, the only one of the two named

Microsoft Clarity first in 5Mode Analytics never named

Follow Microsoft Clarity vs Mode Analytics and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity appeared in all five answers. Mode Analytics did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. Hotjar–
  10. Mode Analytics–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotjar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Microsoft Clarity or Mode Analytics more popular in search?

This chart shows how often people search Google for Microsoft Clarity and Mode Analytics by name. Each line represents a brand's share of searches for all 11 web analytics tools we track, month by month, from English-language searches worldwide.

Microsoft Clarity and Mode Analytics among web analytics tools worldwide, by month

Share of searches by month for Microsoft Clarity, Mode Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202578.9%4.5%4.5%5.5%3%1.9%0.74%0.33%0.24%0.24%0.18%
Nov 202577.8%4.5%4.4%4.4%5.4%1.8%0.73%0.33%0.23%0.19%0.18%
Dec 202580.2%4.6%4.6%3.8%3.8%1.5%0.62%0.28%0.2%0.2%0.15%
Jan 202678.2%5.5%5.4%4.4%3%1.8%0.73%0.33%0.23%0.2%0.15%
Feb 202682.4%3.9%5.7%3.1%1.8%1.4%0.63%0.35%0.31%0.27%0.1%
Mar 202682.9%5.8%4.7%2.1%1.8%1.1%0.63%0.35%0.25%0.22%0.1%
Apr 202684.7%4%4.8%2.2%1.8%1.1%0.53%0.36%0.26%0.19%0.13%
May 202686.2%4.1%4.9%1.5%1.2%0.8%0.44%0.37%0.17%0.16%0.07%
Jun 202680.1%6.8%5.6%2.5%2.1%1.5%0.5%0.41%0.2%0.18%0.15%
Jul 202681.8%6.9%5.6%1.7%1.7%1.1%0.41%0.34%0.16%0.18%0.12%
Aug 202682.2%6.9%5.6%1.7%1.4%1%0.41%0.28%0.13%0.14%0.12%
Sep 202681.7%7%4.6%3.1%1.7%1.1%0.34%0.23%0.11%0.1%0.07%

How has the Microsoft Clarity and Mode Analytics comparison changed over the last 12 months?

3 findings

How did search popularity change for web analytics tools worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Clarity lost share of searches among web analytics tools worldwide, from 5.6% to 4.6%.

  2. In September 2026, Mode Analytics rose from 10th to 9th among web analytics tools worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Microsoft Clarity’s and Mode Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Clarity

1 branded search term

  • microsoft clarity

Mode Analytics

2 branded search terms

  • mode analytic
  • mode analytics

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free