Brandwave

Frigade vs Userpilot:Which is more popular?

In September 2026, Userpilot had more branded searches than Frigade among product onboarding tools worldwide. Userpilot had about 5,400 branded searches, while Frigade had 720. Userpilot made up 9.8% of all product onboarding tool searches we track, and Frigade accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about product onboarding tools, Userpilot appeared in four of the five answers and Frigade in two. Userpilot was mentioned before Frigade in every answer.

Among product onboarding tools worldwide in September 2026

Who do people search for more?

Userpilot, about 8 searches for every 1 for Frigade

Userpilot 5.4K searchesFrigade 720 searches

Who does AI mention more?

Userpilot, mentioned in 4 of 5 answers, Frigade in 2

Userpilot in 4 of 5Frigade in 2 of 5

Who does AI recommend more?

Userpilot, named ahead of Frigade in every answer

Userpilot first in 4Frigade never first

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Top product onboarding tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Userpilot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Frigade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Userpilot was listed before Frigade in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Userpilot1st
  2. Appcues2nd
  3. Pendo3rd
  4. Userflow4th
  5. Chameleon5th
  6. Product Fruits6th
  7. UserGuiding7th
  8. Frigade8th
  9. Intro.js–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcues4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userpilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chameleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Product Fruits2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserGuiding2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intro.js0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product onboarding tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Frigade or Userpilot more popular in search?

This chart shows how often people search Google for Frigade and Userpilot by name. Each line represents a brand's share of searches for all nine product onboarding tools we track, month by month, from English-language searches worldwide.

Frigade and Userpilot among product onboarding tools worldwide, by month

Share of searches by month for Userpilot, Frigade. The figures are in the table below the chart.

View monthly share of searches table
MonthPendoAppcuesUserflowUserpilotProduct FruitsIntro.jsUserGuidingFrigadeChameleon
Oct 202556.8%8.5%8.4%10.3%4.6%5.6%4.6%0.91%0.42%
Nov 202553.1%9.7%9.6%9.6%5.2%6.4%5.2%0.85%0.39%
Dec 202557.9%8.6%8.6%8.5%4.6%5.7%4.6%1.1%0.43%
Jan 202658.4%8.7%8.7%8.6%4.7%5.7%3.8%1.1%0.3%
Feb 202652.5%11.2%9.1%9%6%6%4.8%0.98%0.45%
Mar 202655.1%9.6%9.6%9.4%5.2%5.2%4.1%1.4%0.31%
Apr 202658.4%8.6%10.4%8.4%4.5%4.5%3.7%1.1%0.28%
May 202655.4%12.2%9.8%7.9%5.2%4.3%3.4%1.3%0.32%
Jun 202659.4%10.6%8.6%8.5%4.6%3.8%3%1.1%0.35%
Jul 202656.6%12%7.9%9.7%5.2%3.4%3.4%1.3%0.48%
Aug 202662%11.1%7.3%8.9%4%2.6%2.6%1.2%0.3%
Sep 202657.4%10.2%9.9%9.8%5.3%2.9%2.9%1.3%0.27%

How has the Frigade and Userpilot comparison changed over the last 12 months?

3 findings
  • Userpilot was ahead of Frigade in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigade’s share of searches among product onboarding tools worldwide moved from 0.91% to 1.3%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Userpilot’s share of searches among product onboarding tools worldwide moved from 10.3% to 9.8%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

How did search popularity change for product onboarding tools worldwide in September 2026?

2 changes
  1. In September 2026, Userflow overtook Userpilot to rank 3rd among product onboarding tools worldwide, with 9.9% of the searches.

  2. In September 2026, Userpilot gained share of searches among product onboarding tools worldwide, from 8.9% to 9.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frigade’s and Userpilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigade

1 branded search term

  • frigade

Userpilot

1 branded search term

  • userpilot

How the Brand Demand Index is measured

Other head-to-heads among product onboarding tools

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