Brandwave

Product onboarding tools:Which brands are most popular in search?

In August 2026, Appcues was the most searched among product onboarding tools worldwide, with an estimated 6.9K branded searches and 43.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Appcues43.5%
  2. Userpilot35.2%
  3. Intro.js10.1%
  4. UserGuiding10.1%
  5. Chameleon1.1%

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Share of SearchLeaderboard

Compare the tools used to onboard product users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among product onboarding tools worldwide, by month

Share of Search by month for Appcues, Userpilot, Intro.js, UserGuiding. The figures are in the table below the chart.

View monthly share of search table
MonthAppcuesUserpilotIntro.jsUserGuidingChameleon
Oct 202529.5%35.3%18.6%15.2%1.4%
Nov 202531.3%31.1%20%16.4%1.2%
Dec 202531.6%30.9%19.9%16%1.5%
Jan 202632.7%31.9%20.7%13.6%1.1%
Feb 202636.2%28.9%18.6%15%1.4%
Mar 202634%33.3%17.5%14.1%1.1%
Apr 202634.3%33.2%17.2%14.2%1.1%
May 202643.7%28.6%14.8%11.7%1.1%
Jun 202640.8%32.9%14%11.1%1.3%
Jul 202641.4%34.3%11.3%11.3%1.6%
Aug 202643.5%35.2%10.1%10.1%1.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Appcues

    43.5%

    Held 1st. 6.9K estimated branded searches, -0.58% vs prior month. Share +2.1 points.

  2. 2.Userpilot

    35.2%

    Held 2nd. 5.6K estimated branded searches, -2.8% vs prior month. Share +0.9 points.

  3. 3.Intro.js

    10.1%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.

  4. 4.UserGuiding

    10.1%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.

  5. 5.Chameleon

    1.1%

    Held 5th. 180 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among product onboarding tools worldwide?

In August 2026, Appcues was the most searched among product onboarding tools worldwide, with an estimated 6.9K branded searches and 43.5% estimated Share of Search within this set. Userpilot is in 2nd place, 8.3 percentage points behind at 35.2% Share of Search.

Global product onboarding tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Appcues29.5% → 43.5%43.7%May 202629.5%Oct 20252nd → 1st
Userpilot35.3% → 35.2%35.3%Oct 202528.6%May 20261st → 2nd
Intro.js18.6% → 10.1%20.7%Jan 202610.1%Aug 20263rd
UserGuiding15.2% → 10.1%16.4%Nov 202510.1%Aug 20264th
Chameleon1.4% → 1.1%1.6%Jul 20261.1%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding tools worldwide increased from 29.5% to 43.5%.
  • Across the 11 months ending August 2026, Intro.js’ estimated Share of Search among product onboarding tools worldwide decreased from 18.6% to 10.1%.
  • Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product onboarding tools worldwide decreased from 15.2% to 10.1%.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding tools worldwide peaked at 43.7% in May 2026 and was lowest at 29.5% in October 2025.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product onboarding tools worldwide peaked at 35.3% in October 2025 and was lowest at 28.6% in May 2026.
  • Across the 11 months ending August 2026, Intro.js’ estimated Share of Search among product onboarding tools worldwide peaked at 20.7% in January 2026 and was lowest at 10.1% in August 2026.
  • Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product onboarding tools worldwide peaked at 16.4% in November 2025 and was lowest at 10.1% in August 2026.
  • Across the 11 months ending August 2026, Appcues rose from 2nd to 1st among product onboarding tools worldwide.
  • Across the 11 months ending August 2026, Userpilot fell from 1st to 2nd among product onboarding tools worldwide.
  • Across the 11 months ending August 2026, Chameleon held steady: its estimated Share of Search among product onboarding tools worldwide moved less than 0.5 percentage points.

How did search popularity change for product onboarding tools worldwide in August 2026?

  1. In August 2026, Appcues gained estimated Share of Search among product onboarding tools worldwide, from 41.4% to 43.5%.

  2. In August 2026, Userpilot gained estimated Share of Search among product onboarding tools worldwide, from 34.3% to 35.2%.

  3. In August 2026, Intro.js lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.

  4. In August 2026, UserGuiding lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.

  5. Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

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