Appcues vs Userflow:Which is more popular by branded search?
In August 2026, Appcues had more branded searches than Userflow among product onboarding platforms worldwide. Appcues was estimated to have 6.9K branded searches compared to Userflow’s 4.6K, and held a 12.6% Share of Search versus Userflow’s 8.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Appcues or Userflow?
Compare tools that guide new software users and help growth teams improve activation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Appcues, Userflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Pendo | Appcues | Userpilot | Userflow | Chameleon |
|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 10.3% | 12.4% | 10.2% | 0.49% |
| Nov 2025 | 63.9% | 11.9% | 11.9% | 11.8% | 0.47% |
| Dec 2025 | 68.2% | 10.6% | 10.4% | 10.4% | 0.5% |
| Jan 2026 | 68.3% | 10.6% | 10.3% | 10.4% | 0.35% |
| Feb 2026 | 63.1% | 14% | 11.2% | 11.2% | 0.54% |
| Mar 2026 | 64.7% | 11.8% | 11.5% | 11.7% | 0.37% |
| Apr 2026 | 67.1% | 10.3% | 10% | 12.2% | 0.32% |
| May 2026 | 63.7% | 14.7% | 9.6% | 11.6% | 0.37% |
| Jun 2026 | 67% | 12.5% | 10.1% | 10% | 0.39% |
| Jul 2026 | 64.1% | 14.1% | 11.7% | 9.5% | 0.55% |
| Aug 2026 | 68.5% | 12.6% | 10.2% | 8.4% | 0.33% |
| Sep 2026 | — | — | — | — | — |
How has the Appcues and Userflow comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Userflow took it in April 2026, Appcues took it in May 2026.
- Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding platforms worldwide moved from 10.3% to 12.6%, and its estimated monthly branded searches moved from 7K to 6.9K.
- Across the 11 months ending August 2026, Userflow’s estimated Share of Search among product onboarding platforms worldwide moved from 10.2% to 8.4%, and its estimated monthly branded searches moved from 6.8K to 4.6K.
How did search popularity change for product onboarding platforms worldwide in August 2026?
2 changes
In August 2026, Appcues lost estimated Share of Search among product onboarding platforms worldwide, from 14.1% to 12.6%.
In August 2026, Userflow lost estimated Share of Search among product onboarding platforms worldwide, from 9.5% to 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Appcues’ and Userflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.