Brandwave

How popular isWalkMe in search?

In September 2026, people searched for WalkMe by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 17.9% of all global product adoption platform searches, placing WalkMe third out of eight platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Whatfix32.8%
  2. Pendo31.2%
  3. WalkMe17.9%
  4. Appcues5.6%
  5. Userflow5.4%
  6. Userpilot5.4%
  7. UserGuiding1.6%
  8. Chameleon0.15%

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Which product adoption platforms compete with WalkMe?

WalkMe against product adoption platforms worldwide, by month

Share of searches by month for Whatfix, Pendo, WalkMe, Appcues, Userflow, Userpilot. The figures are in the table below the chart.

View monthly share of searches table
MonthWhatfixPendoWalkMeAppcuesUserflowUserpilotUserGuidingChameleon
Oct 202513.8%41.9%20.7%6.2%6.2%7.6%3.4%0.31%
Nov 202515.2%37.6%22.8%6.8%6.8%6.8%3.7%0.28%
Dec 202514%42.5%21%6.3%6.3%6.3%3.4%0.31%
Jan 202611.8%43.9%21.7%6.5%6.5%6.5%2.8%0.22%
Feb 202614.7%38.2%22%8.1%6.6%6.6%3.5%0.33%
Mar 202612.6%40.1%23.1%7%7%6.9%3%0.23%
Apr 202613.8%42.7%20.6%6.3%7.6%6.1%2.7%0.2%
May 202615.2%38.6%22.7%8.5%6.8%5.5%2.4%0.23%
Jun 202613.9%42.9%20.7%7.7%6.2%6.2%2.2%0.25%
Jul 202617.8%37.9%21.8%8.1%5.3%6.5%2.3%0.32%
Aug 202616.7%42.3%20.4%7.6%5%6.1%1.8%0.2%
Sep 202632.8%31.2%17.9%5.6%5.4%5.4%1.6%0.15%
  1. 1.Whatfix

    32.8%

    Moved from 3rd to 1st. 33.1K estimated branded searches, +123.6% vs prior month. Share +16.1 points.

  2. 2.Pendo

    31.2%

    Moved from 1st to 2nd. 31.5K estimated branded searches, -16% vs prior month. Share -11.1 points.

  3. 3.WalkMe

    17.9%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Appcues

    5.6%

    Held 4th. 5.6K estimated branded searches, -16.4% vs prior month. Share -2 points.

  5. 5.Userflow

    5.4%

    Moved from 6th to 5th. 5.4K estimated branded searches, +22.9% vs prior month. Share +0.4 points.

  6. 6.Userpilot

    5.4%

    Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Chameleon

    0.15%

    Held 8th. 150 estimated branded searches, -16.7% vs prior month. Share -0.1 points.

Compare search popularity between WalkMe and its closest rivals

Every comparison with WalkMe

7 comparisons

How has branded search demand for WalkMe changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WalkMe worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, WalkMe’s share of searches among product adoption platforms worldwide decreased from 20.7% to 17.9%.
  • Across the 12 months ending September 2026, WalkMe’s share of searches among product adoption platforms worldwide peaked at 23.1% in March 2026 and was lowest at 17.9% in September 2026.
  • Across the 12 months ending September 2026, WalkMe fell from 2nd to 3rd among product adoption platforms worldwide.

How did search popularity change for product adoption platforms worldwide in September 2026?

6 changes
  1. In September 2026, Whatfix overtook Pendo and WalkMe to become the leader among product adoption platforms worldwide, with 32.8% of the searches.

  2. In September 2026, Pendo lost share of searches among product adoption platforms worldwide, from 42.3% to 31.2%.

  3. In September 2026, WalkMe lost share of searches among product adoption platforms worldwide, from 20.4% to 17.9%.

  4. In September 2026, Appcues lost share of searches among product adoption platforms worldwide, from 7.6% to 5.6%.

  5. In September 2026, Userpilot lost share of searches among product adoption platforms worldwide, from 6.1% to 5.4%.

  6. In September 2026, Userflow rose from 6th to 5th among product adoption platforms worldwide.

How are WalkMe’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WalkMe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • walkme

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How the Brand Demand Index is measured

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Is WalkMe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.