Userflow vs WalkMe:Which is more popular?
In September 2026, WalkMe had more branded searches than Userflow among product adoption platforms worldwide. WalkMe had about 18,100 branded searches, while Userflow had 5,420. WalkMe made up 17.9% of all product adoption platform searches we track, and Userflow accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about product adoption platforms, WalkMe appeared in four of the five answers and Userflow in three. Userflow was mentioned before WalkMe in three out of five answers.
Who do people search for more?
WalkMe, about 3 searches for every 1 for Userflow
Who does AI mention more?
WalkMe, mentioned in 4 of 5 answers, Userflow in 3
Who does AI recommend more?
Userflow, named ahead of WalkMe in 3 of 5 answers
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Top product adoption platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WalkMe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Userflow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Userflow was listed before WalkMe in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pendo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Appcues5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Userpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- WalkMe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UserGuiding3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Whatfix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chameleon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about product adoption platforms
5 answers
Asked ChatGPT
“Which product adoption platform should I use?”
Asked ChatGPT
“What are the best product adoption platforms?”
Asked ChatGPT
“What's the best product adoption platform for new user onboarding?”
Searched Google, AI Overview
“product adoption platform”
Searched Google, AI Overview
“user onboarding software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Userflow or WalkMe more popular in search?
This chart shows how often people search Google for Userflow and WalkMe by name. Each line represents a brand's share of searches for all eight product adoption platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for WalkMe, Userflow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whatfix | Pendo | WalkMe | Appcues | Userflow | Userpilot | UserGuiding | Chameleon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.8% | 41.9% | 20.7% | 6.2% | 6.2% | 7.6% | 3.4% | 0.31% |
| Nov 2025 | 15.2% | 37.6% | 22.8% | 6.8% | 6.8% | 6.8% | 3.7% | 0.28% |
| Dec 2025 | 14% | 42.5% | 21% | 6.3% | 6.3% | 6.3% | 3.4% | 0.31% |
| Jan 2026 | 11.8% | 43.9% | 21.7% | 6.5% | 6.5% | 6.5% | 2.8% | 0.22% |
| Feb 2026 | 14.7% | 38.2% | 22% | 8.1% | 6.6% | 6.6% | 3.5% | 0.33% |
| Mar 2026 | 12.6% | 40.1% | 23.1% | 7% | 7% | 6.9% | 3% | 0.23% |
| Apr 2026 | 13.8% | 42.7% | 20.6% | 6.3% | 7.6% | 6.1% | 2.7% | 0.2% |
| May 2026 | 15.2% | 38.6% | 22.7% | 8.5% | 6.8% | 5.5% | 2.4% | 0.23% |
| Jun 2026 | 13.9% | 42.9% | 20.7% | 7.7% | 6.2% | 6.2% | 2.2% | 0.25% |
| Jul 2026 | 17.8% | 37.9% | 21.8% | 8.1% | 5.3% | 6.5% | 2.3% | 0.32% |
| Aug 2026 | 16.7% | 42.3% | 20.4% | 7.6% | 5% | 6.1% | 1.8% | 0.2% |
| Sep 2026 | 32.8% | 31.2% | 17.9% | 5.6% | 5.4% | 5.4% | 1.6% | 0.15% |
How has the Userflow and WalkMe comparison changed over the last 12 months?
3 findings
- WalkMe was ahead of Userflow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Userflow’s share of searches among product adoption platforms worldwide moved from 6.2% to 5.4%, and its estimated monthly branded searches moved from 6.7K to 5.4K.
- Across the 12 months ending September 2026, WalkMe’s share of searches among product adoption platforms worldwide moved from 20.7% to 17.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for product adoption platforms worldwide in September 2026?
3 changes
In September 2026, Whatfix overtook Pendo and WalkMe to become the leader among product adoption platforms worldwide, with 32.8% of the searches.
In September 2026, WalkMe lost share of searches among product adoption platforms worldwide, from 20.4% to 17.9%.
In September 2026, Userflow rose from 6th to 5th among product adoption platforms worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Userflow’s and WalkMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among product adoption platforms
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