Brandwave

How popular isWalkMe?

In September 2026, people searched for WalkMe by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 17.9% of all global product adoption platform searches, placing WalkMe third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about product adoption platforms, WalkMe appeared in four of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

WalkMe is the third most searched of 8 competitors and the fifth most recommended in AI answers.

  1. WhatfixShare of searches 32.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. PendoShare of searches 31.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. WalkMeShare of searches 17.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. AppcuesShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. UserflowShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top product adoption platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WalkMe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WalkMe is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pendo1st
  2. Appcues2nd
  3. Userpilot3rd
  4. Userflow4th
  5. WalkMe5th
  6. UserGuiding6th
  7. Whatfix7th
  8. Chameleon7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pendo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Appcues5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Userpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WalkMe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserGuiding3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Whatfix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chameleon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about product adoption platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which product adoption platforms compete with WalkMe?

WalkMe against product adoption platforms worldwide, by month

Share of searches by month for Whatfix, Pendo, WalkMe, Appcues, Userflow, Userpilot. The figures are in the table below the chart.

View monthly share of searches table
MonthWhatfixPendoWalkMeAppcuesUserflowUserpilotUserGuidingChameleon
Oct 202513.8%41.9%20.7%6.2%6.2%7.6%3.4%0.31%
Nov 202515.2%37.6%22.8%6.8%6.8%6.8%3.7%0.28%
Dec 202514%42.5%21%6.3%6.3%6.3%3.4%0.31%
Jan 202611.8%43.9%21.7%6.5%6.5%6.5%2.8%0.22%
Feb 202614.7%38.2%22%8.1%6.6%6.6%3.5%0.33%
Mar 202612.6%40.1%23.1%7%7%6.9%3%0.23%
Apr 202613.8%42.7%20.6%6.3%7.6%6.1%2.7%0.2%
May 202615.2%38.6%22.7%8.5%6.8%5.5%2.4%0.23%
Jun 202613.9%42.9%20.7%7.7%6.2%6.2%2.2%0.25%
Jul 202617.8%37.9%21.8%8.1%5.3%6.5%2.3%0.32%
Aug 202616.7%42.3%20.4%7.6%5%6.1%1.8%0.2%
Sep 202632.8%31.2%17.9%5.6%5.4%5.4%1.6%0.15%

  1. 1.Whatfix

    32.8%

    Moved from 3rd to 1st. 33.1K estimated branded searches, +123.6% vs prior month. Share +16.1 points.

  2. 2.Pendo

    31.2%

    Moved from 1st to 2nd. 31.5K estimated branded searches, -16% vs prior month. Share -11.1 points.

  3. 3.WalkMe

    17.9%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Appcues

    5.6%

    Held 4th. 5.6K estimated branded searches, -16.4% vs prior month. Share -2 points.

  5. 5.Userflow

    5.4%

    Moved from 6th to 5th. 5.4K estimated branded searches, +22.9% vs prior month. Share +0.4 points.

  6. 6.Userpilot

    5.4%

    Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.UserGuiding

    1.6%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Chameleon

    0.15%

    Held 8th. 150 estimated branded searches, -16.7% vs prior month. Share -0.1 points.

Compare popularity between WalkMe and its closest rivals

Every comparison with WalkMe

7 comparisons

How has branded search demand for WalkMe changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WalkMe worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, WalkMe’s share of searches among product adoption platforms worldwide decreased from 20.7% to 17.9%.
  • Across the 12 months ending September 2026, WalkMe’s share of searches among product adoption platforms worldwide peaked at 23.1% in March 2026 and was lowest at 17.9% in September 2026.
  • Across the 12 months ending September 2026, WalkMe fell from 2nd to 3rd among product adoption platforms worldwide.

How did search popularity change for product adoption platforms worldwide in September 2026?

6 changes

  1. In September 2026, Whatfix overtook Pendo and WalkMe to become the leader among product adoption platforms worldwide, with 32.8% of the searches.

  2. In September 2026, Pendo lost share of searches among product adoption platforms worldwide, from 42.3% to 31.2%.

  3. In September 2026, WalkMe lost share of searches among product adoption platforms worldwide, from 20.4% to 17.9%.

  4. In September 2026, Appcues lost share of searches among product adoption platforms worldwide, from 7.6% to 5.6%.

  5. In September 2026, Userpilot lost share of searches among product adoption platforms worldwide, from 6.1% to 5.4%.

  6. In September 2026, Userflow rose from 6th to 5th among product adoption platforms worldwide.

How are WalkMe’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WalkMe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • walkme

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How the Brand Demand Index is measured

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