How popular isUserflow?
In September 2026, people searched for Userflow by name about 5,420 times worldwide, an 18.5% decrease from the previous year. These searches made up 5.4% of all global product adoption platform searches, placing Userflow fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about product adoption platforms, Userflow appeared in three of the five answers and was the fourth most recommended of the eight.
Userflow is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.
- WhatfixShare of searches 32.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
PendoShare of searches 31.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- WalkMeShare of searches 17.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
AppcuesShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
UserflowShare of searches 5.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Follow Userflow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top product adoption platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Userflow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Userflow is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pendo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Appcues5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Userpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- WalkMe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UserGuiding3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Whatfix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chameleon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about product adoption platforms
5 answers
Asked ChatGPT
“Which product adoption platform should I use?”
Asked ChatGPT
“What are the best product adoption platforms?”
Asked ChatGPT
“What's the best product adoption platform for new user onboarding?”
Searched Google, AI Overview
“product adoption platform”
Searched Google, AI Overview
“user onboarding software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which product adoption platforms compete with Userflow?
Share of searches by month for Whatfix, Pendo, WalkMe, Appcues, Userflow, Userpilot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whatfix | Pendo | WalkMe | Appcues | Userflow | Userpilot | UserGuiding | Chameleon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.8% | 41.9% | 20.7% | 6.2% | 6.2% | 7.6% | 3.4% | 0.31% |
| Nov 2025 | 15.2% | 37.6% | 22.8% | 6.8% | 6.8% | 6.8% | 3.7% | 0.28% |
| Dec 2025 | 14% | 42.5% | 21% | 6.3% | 6.3% | 6.3% | 3.4% | 0.31% |
| Jan 2026 | 11.8% | 43.9% | 21.7% | 6.5% | 6.5% | 6.5% | 2.8% | 0.22% |
| Feb 2026 | 14.7% | 38.2% | 22% | 8.1% | 6.6% | 6.6% | 3.5% | 0.33% |
| Mar 2026 | 12.6% | 40.1% | 23.1% | 7% | 7% | 6.9% | 3% | 0.23% |
| Apr 2026 | 13.8% | 42.7% | 20.6% | 6.3% | 7.6% | 6.1% | 2.7% | 0.2% |
| May 2026 | 15.2% | 38.6% | 22.7% | 8.5% | 6.8% | 5.5% | 2.4% | 0.23% |
| Jun 2026 | 13.9% | 42.9% | 20.7% | 7.7% | 6.2% | 6.2% | 2.2% | 0.25% |
| Jul 2026 | 17.8% | 37.9% | 21.8% | 8.1% | 5.3% | 6.5% | 2.3% | 0.32% |
| Aug 2026 | 16.7% | 42.3% | 20.4% | 7.6% | 5% | 6.1% | 1.8% | 0.2% |
| Sep 2026 | 32.8% | 31.2% | 17.9% | 5.6% | 5.4% | 5.4% | 1.6% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 32.8% | 33.1K | +123.6% | +16.1 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 31.2% | 31.5K | -16% | -11.1 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 17.9% | 18.1K | 0% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.6% | 5.6K | -16.4% | -2 points | |
| 5, moved from 6th to 5th | 5.4% | 5.4K | +22.9% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.4% | 5.4K | 0% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.6% | 1.6K | 0% | -0.2 points | |
| 8, held 8th | 0.15% | 150 | -16.7% | -0.1 points |
1.Whatfix
32.8%
Moved from 3rd to 1st. 33.1K estimated branded searches, +123.6% vs prior month. Share +16.1 points.
2.
Pendo31.2%
Moved from 1st to 2nd. 31.5K estimated branded searches, -16% vs prior month. Share -11.1 points.
3.WalkMe
17.9%
Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.5 points.
4.
Appcues5.6%
Held 4th. 5.6K estimated branded searches, -16.4% vs prior month. Share -2 points.
5.
Userflow5.4%
Moved from 6th to 5th. 5.4K estimated branded searches, +22.9% vs prior month. Share +0.4 points.
5.4%
Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
1.6%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.15%
Held 8th. 150 estimated branded searches, -16.7% vs prior month. Share -0.1 points.
Compare popularity between Userflow and its closest rivals
Every comparison with Userflow
10 comparisons
How has branded search demand for Userflow changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Userflow worldwide fell from 6.7K to 5.4K.
- Across the 12 months ending September 2026, Userflow’s share of searches among product adoption platforms worldwide decreased from 6.2% to 5.4%.
- Across the 12 months ending September 2026, Userflow’s share of searches among product adoption platforms worldwide peaked at 7.6% in April 2026 and was lowest at 5% in August 2026.
- Across the 12 months ending September 2026, Userflow rose from 6th to 5th among product adoption platforms worldwide.
How did search popularity change for product adoption platforms worldwide in September 2026?
6 changes
In September 2026, Whatfix overtook Pendo and WalkMe to become the leader among product adoption platforms worldwide, with 32.8% of the searches.

In September 2026, Pendo lost share of searches among product adoption platforms worldwide, from 42.3% to 31.2%.
In September 2026, WalkMe lost share of searches among product adoption platforms worldwide, from 20.4% to 17.9%.

In September 2026, Appcues lost share of searches among product adoption platforms worldwide, from 7.6% to 5.6%.

In September 2026, Userpilot lost share of searches among product adoption platforms worldwide, from 6.1% to 5.4%.

In September 2026, Userflow rose from 6th to 5th among product adoption platforms worldwide.
How are Userflow’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Userflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- userflow
- userflow software
Do you work for Userflow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Userflow compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Product adoption platforms | 5th of 8 | 5.4% | Shown above |
| Product onboarding tools | 3rd of 9 | 9.9% | Show ranking |

Is Userflow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.